Source: Mattel/The Toy Book

In the absence of a traditional Comic-Con International: San Diego (SDCC) for the second year in a row, Mattel is expanding its own direct-to-consumer platform to connect with toy fans and enthusiasts.

On Thursday, July 22, Mattel Creations will be the exclusive destination for a host of Comic-Con@Home exclusives spanning numerous pop culture licenses across several of Mattel’s brands. Unveiled daily as part of Mattel’s 12 Days of Fandom promotion, this year’s SDCC exclusives include the WWE Ultimate Edition Sgt. Slaughter, Jurassic Park Final Scene Ray Arnold, Pixar UP: Kevin & Babies Pack, and a variety of Hot Wheels and Masters of the Universe products.

Hot Wheels DC Batman 1st Appearance Batmobile | Source: Mattel

The Hot Wheels lineup includes a Star Wars Darth Vader Character Car inspired by the cover of Marvel Comics’ Star Wars No. 1; a 30th Birthday Deadpool Scooter; and a DC Comics Batman First Appearance Batmobile.

Related: Backstory: Masters of the Universe — He-Man and Skeletor are Back in Action as the Legendary Battle for Eternia Reignites

Additionally, the Masters of the Universe (MOTU) resurgence continues with the MOTU Masterverse Revelation Scare Glow Action Figure; MOTU x Frank Kozik Battle Labbit; and a Hot Wheels MOTU Wind Raider vs Land Shark 2-pack.

Hot Wheels Comic-Con Masters Of The Universe Wind Raider vs Land Shark | Source: Mattel

Full details on all of these items plus any additional reveals can be found at our sister publication, the Pop Insider.

Mattel’s Comic-Con@Home exclusives will all be available to preorder from starting on Thursday, July 22 at 9 a.m. PT/noon ET.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.