Source: People of Play

While Mattel President and Chief Operating Officer Richard Dickson is playing coy when it comes to the “secrets” of the company, he had a lot to share with kid interviewer Kedar Narayan, the official Ambassador for People of Play’s (POP) Young Inventor Challenge.

The company behind Barbie, Masters of the Universe, Hot Wheels, and Fisher-Price is gearing up for another big year, and in a new POPDuo interview, Dickson offers insight into what life is like at a toy company and what the future of play may look like. And he’s doing it through questions that kids (and some adults) may have about the industry. Check out the video below:

Related: Exclusive: The Mattel Children’s Foundation Gives Back with More than 200,000 Toys Donated to Families in North America

But that’s not all! Following the remote interview, Narayan made the trip to El Segundo, California for a full tour of Mattel’s corporate headquarters. Check out the full behind-the-scenes tour below:

For a look at new toys and games coming this year from Mattel, be sure to check out The Toy Book‘s 2023 edition of The BIG Toy Book, coming next month just in time for ToyFest and The Play Date.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.