Mattel partnered with video game developer Rollic on a mass-market Barbie-inspired mobile game, coming to consumers later this year.
Rollic is a subsidiary of Zynga, a publishing label under Take-Two Interactive, known for games including Power Slap, Twisted Tangle, Fill The Fridge!, Parking Jam 3D, and more.
"Partnering with Rollic and Zynga enables us to bring a fresh and exciting mass-market Barbie mobile game to fans worldwide. This collaboration underscores Mattel's dedication to leveraging our iconic brands in innovative ways and propels our digital games division's ability to deliver best-in-class immersive entertainment experiences for fans of all ages."
“Barbie is beloved by generations of players around the world, and we are delighted to partner with Mattel to bring the latest iteration of this icon to mobile gaming,” says Burak Vardal, CEO of Rollic. “Our team’s ability to translate cultural moments into lasting gameplay allows us to provide players with another place to engage with their favorite [intellectual property] IP and we are excited to step into the world of Barbie with this brand-new title.”
Details about gameplay, a title, design, and the game’s intended audience are yet to be announced.
