Source: Mattel/The Toy Book

Canadian families can now order a hot pizza pie with a side order of UNO.

Mattel entered into a partnership with Pizza Pizza and Pizza 73 locations across Canada to offer a special UNO Combo to celebrate the 50th anniversary of the popular card game. Now through April 18, Pizza Pizza customers that purchase the UNO Combo will receive a pizza, drinks, and an exclusive co-branded UNO deck. Then, sister brand, Pizza 73 will launch its own UNO Combo including from April 12-May 9th.

“For 50 years now, UNO has brought families and friends together through gameplay,” says Riza Javellana, head of marketing, digital and franchise for Mattel Canada. “It has become a cultural phenomenon with fans of all ages and a household staple in Canada. To celebrate this milestone, we could not find a better partner than Pizza Pizza and Pizza 73, because truly, there is nothing better than pizza to fuel a fun game for the entire family.”

Related: Backstory: UNO Racing — A High Octane Chapter for UNO and International Games

The 2021 UNO lineup includes an UNO 50th Anniversary Premium Card Set — the official celebratory item, available exclusively at Walmart; UNO 50th Anniversary Card Deck with gold wild cards; UNO Iconic Series decks that pay tribute to individual decades; UNO Remix, which adds customizable cards to the mix; and an updated version of UNO Attack with new sounds, lights, and cards that fly higher than ever.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.