Booba may not be a household name in the U.S. yet, but since 2014, the adventures of the non-verbal, 3D animated yet have been gaining an audience on YouTube.
Designed to be inquisitive like a 5-year-old kid, Booba “explores the world without anger or resentment, only joy and wonder.” His official YouTube channel boasts 3.5 million subscribers and has racked up more than 2.1 billion views across hundreds of videos that are now streaming on additional platforms, including Netflix and Amazon Prime Video. Now Booba is coming home thanks to a new plush Night Buddies companion from Mighty Mojo Toys under license from 3D Sparrow.
The Night Buddies Booba Collectible Plush has light-up eyes that illuminate when kids give him a hug around his soft plush body. Booba serves as a comforting night light and shuts off automatically in just three minutes. Since launching on Amazon earlier this month, the Night Buddies Booba has already charted as one of the top 100 plush toys being sold through the site.
Other recent plush toys from Mighty Mojo include characters inspired by PBS Kids staples such as Super Why! and Arthur.
Mighty Mojo Toys launched last year with a focus on licensed toys and party products. The company has deals for Etch A Sketch, Tetris, Doug the Pug, Pete the Cat, Bloodshot, Miraculous, and more.