Fan-favorite characters are teaming up with FEMA and the Ad Council to make sure kids are prepared in the event of a disaster.
FEMA’s Ready Campaign and the Ad Council have partnered with ZAG for a public service advertising (PSA) campaign featuring characters from Miraculous: Tales of Ladybug and Cat Noir. The effort aims to increase awareness in kids regarding preparation for emergencies.
The Ready Campaign initiative utilizes billboards, bus shelter advertising, and 30- and 60-second PSAs. The campaign follows a four-step approach to disaster preparedness: be informed, make a family emergency plan, build supply kits in case of emergency, and get involved in chances to increase awareness and preparedness in your local community.
FEMA and the Ad Council have been at the forefront of driving emergency preparedness for 20 years, and while you don’t need Miraculous powers to plan, we are delighted that our superhero characters will be putting their skills to good use and communicating these critical planning messages to the American public.
Miraculous: Tales of Ladybug and Cat Noir has seen continued expansion as a brand, with LankyBox plush and apparel, Hyperkin game controllers, and even pet toys from ZippyPaws. The characters are popular among kids beyond the animated series, which boasts availability in more than 120 countries and more than 35 billion views on YouTube across authorized and user-generated content.
Television stations can download advertisements directly from the Ad Council’s official website. The new campaign featuring Ladybug, Cat Noir, and other characters will officially launch tomorrow, Aug. 10.
