CoComelon | Source: Moonbug Entertainment

Moonbug Entertainment is vastly expanding the international reach of its CoComelon brand thanks to newly inked deals with iQIYI and ByteDance/Xigua Video in China.

Kids in China will now be able to access CoComelon video and audio content in Mandarin and English as part of an overall effort to extend Moonbug’s footprint in the region. Last year, Moonbug entered the Chinese market and its been building partnerships ever since.

“The expansion of CoComelon to China is the start of a new, expansive chapter for Moonbug and lays the foundation for future partnerships within the market,” says Nicolas Eglau, managing director EMEA and APAC, Moonbug. “Our ambition is to ensure every child in China has the ability to connect with CoComelon characters through one or more of their preferred platforms.”

Related: Moonbug, UTA Plot North American Licensing Expansion for CoCoMelon, Blippi, More

The growing CoComelon brand has become an international hit over the past two years. An extensive consumer products program, including toys from Jazwares, is available now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.