Nine Arches | Source: Moose Games

The newly launched gaming division of Moose Toys is getting experiential.

Moose Games acquired the global distribution rights for Nine Arches, a “curiously daring game of adventures” that encourages offline, real-world experiences. The deal brings the Nine Arches Legacy Edition, Travel Edition, and all future games into the Moose Games portfolio.

“Nine Arches has found a way to make every game session a unique and unforgettable experience with friends, where everyone wins,” says Moose Toys CEO Paul Solomon. “Playing this experiential, groundbreaking game will inspire consumers to venture into the world, explore their communities and create meaningful memories, and we’re honored to add it to the Moose Games portfolio.”

Nine Arches was created by New York Times bestselling author Geoffrey Gray and Fortnite and Doom producer Grant Shonkwiler during the pandemic. Launched via a successful Kickstarter campaign last fall, the game seeks “to inspire players of all ages to create memorable experiences together and focus on their wellness in the real world instead of staying at home, on screens.”

Related: The Toy Book’s 2022 Innovation & STEM Issue is Here!

“As an innovator in the industry, Moose Games is a uniquely qualified partner to introduce the new gaming experience of Nine Arches and inspire a new state of gameplay that goes beyond the game board,” Gray says. “After two years of the pandemic, so many of us were desperate to get out and do real things again. The vision was to combine my background as an adventure writer and Grant’s experience as a game designer to create a truly new gaming experience that could inspire us all to turn boring days into unforgettable ones. Bringing our mission of everyday adventure to life on a global scale with Moose Games is our next big adventure, with many more to come.”

Moose Games is rolling out Nine Arches to retailers across the U.S., including Amazon, Urban Outfitters, and Books-A-Million.

Over the past few months, Moose Games has been growing through partnerships and acquisitions, including Hunt A Killer, Worst-Case Scenario, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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