Moose Games has launched a new family board game: Pickleball Blast. The two-player tabletop game is inspired by Pickleball, a popular sport in the U.S., and is designed for players ages 8 and up.
Moose Games plans to market the competition-based game throughout the year with an integrated 360-marketing plan, advertising, public relations, and partnerships with influencers.
During the game, players use thumb-action pickleball paddles to serve, slam, and swat the Screamin’ Pickle across a board game-sized tabletop court and net. The goal is to flip the opposing player’s pickle lids at the other end of the court. Players can defend their jars by blasting the Screamin’ Pickle back. When a player flips two of the opponent’s lids, they earn one point and the first to earn four points wins.
Pickleball Blast is a competitive game. | Source: Moose Games
The tabletop board game adds a twist to the Pickleball sport. | Source: Moose Games
“Pickleball Blast is the newest proof point of Moose Games’ innovation and our keen ability to spot trends. It capitalizes on pickleball’s place in pop culture and offers the lively gameplay of the sport in a whole new way,” says David Norman, President, Moose Games. “Our team has put a great ‘dill’ of creativity into reinterpreting the incredible enthusiasm for the sport and it’s sure to score big with fans of the sport and board games alike. We look forward to ‘relishing’ in its success and continuing to win big in the games category.”
Pickleball Blast will be available for $19.99 at Target stores and online on Feb. 18. For more information, visit moosetoys.com.
