Source: Moose Toys

Following a colorful preview at Toy Fair New York in February, Moose Toys‘ new collaboration with YouTubers Collins and Devan Key is hitting retail.

The Collins Key YouTube channel boasts more than 21.5 million subscribers and averages more than 25 million views per video, with videos featuring DIY food, pancake art, wacky challenges, pranks, and more. The new collection will provide their engaged fanbase, known as the #KeyperSquad, tools to recreate the challenges at home.

The Moose Toys collection includes the Fake Food Mystery Challenge Wheel, Deluxe Fake Food Challenge, Double Fake Food Showdown, Ultimate Unboxing Game, and Mystery Box Collectibles.

“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” says Collins Key. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products, and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection!”

The range debuts Sept. 1 at Walmart before rolling out at retailers everywhere beginning Oct. 1

Beyond the signing of Moose Toys as global master toy licensee, the Key brothers also engaged Evolution USA as their official licensing and brand management partner.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.