Next summer, Gru and the crew will be back in theaters when Universal unleashes Illumination’s Despicable Me 4.
Now, ahead of Licensing Expo, Universal Products & Experiences has named Moose Toys as the global master toy licensee for the Despicable Me and Minions franchise. Under the new deal, Moose Toys will release an extensive collection of action figures, playsets, collectibles, and role-play items, in addition to co-branded toys, including Moose’s Heroes of Goo Jit Zu.
“This global partnership represents both a major expansion of Moose Toys licensed portfolio and an extension of our relationship with Universal Products & Experiences; accomplishments of which we are extremely proud,” says Joe Smith, Vice President of Global and U.S. marketing, Licensed Brands, Moose Toys. “Illumination’s Despicable Me and Minions franchise is full of humor, friendship, and fun, attributes that align perfectly with the Moose brand and personality. It is an ideal fit, and we cannot wait to infuse this beloved franchise with Moose Toys innovation.”
“Moose shares our creative vision and passion for designing a fresh, new, innovative line capturing the joy and mischievousness of Illumination’s iconic Minions,” says Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal Products & Experiences. “Fans of all ages and across the globe embrace the Minions as their own, and we can’t wait for them to start collecting this dynamic new line of toys and collectibles.”
The first wave of toys, inspired by Despicable Me 4, will launch at retailers around the world next spring.
