Dino Ranch | Source: Boat Rocker Studios

A new round of licensees in the U.S. and Canada are headed to Dino Ranch.

The “pre-westoric” dinosaur western from Boat Rocker Studios debuted in January on Disney Junior and DisneyNOW in the U.S. alongside CBC and CBC Gem in Canada. Jazwares and Scholastic were early partners with toys and publishing products set to gallop into retailers this year.

“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool U.S. cable show since its launch,” says Kate Schlomann, executive vice president brand management and content marketing, Boat Rocker Studios. “It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”

Related: Jazwares Becomes Master Toy Partner for Boat Rocker Studios’ ‘Dino Ranch’

New licensees include Spirit Halloween (kids costumes and pet dress-up); Bentex Group/Dreamwave/HIS International (apparel, swimwear, outerwear); Komar Kids (sleepwear); Franco Manufacturing (bed, bath, beach); and Accutime (watches, clocks, cameras). Additionally, Oasis Productions will be creating Dino Ranch walkaround mascots to be used for activations at live events and festivals.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.