A new round of licensees in the U.S. and Canada are headed to Dino Ranch.
The “pre-westoric” dinosaur western from Boat Rocker Studios debuted in January on Disney Junior and DisneyNOW in the U.S. alongside CBC and CBC Gem in Canada. Jazwares and Scholastic were early partners with toys and publishing products set to gallop into retailers this year.
“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool U.S. cable show since its launch,” says Kate Schlomann, executive vice president brand management and content marketing, Boat Rocker Studios. “It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”
New licensees include Spirit Halloween (kids costumes and pet dress-up); Bentex Group/Dreamwave/HIS International (apparel, swimwear, outerwear); Komar Kids (sleepwear); Franco Manufacturing (bed, bath, beach); and Accutime (watches, clocks, cameras). Additionally, Oasis Productions will be creating Dino Ranch walkaround mascots to be used for activations at live events and festivals.