Hess Corp.’s My Plush Hess Truck line is expanding.
For the fourth release in its plush collection geared toward babies, toddlers, and kids of all ages, Hess turned to a seafaring vessel: a tugboat. The huggable plush toy comes gift-wrapped in a collector-friendly box and features squeeze-activated flashing LED lights, two sing-along songs, an auto shutoff nightlight, silent mode, and an engine stack that little hands can easily grab.
The Tugboat also features a 2023 commemorative license plate and accompanying personalizable keepsake “Tugboat Captain’s License” tag to follow in the Hess Toy Truck collectability tradition.
In 1964, Leon Hess first began offering a Holiday Toy Truck (not always a truck, specifically) as an affordable, high-quality gift option for families visiting his gas stations. The Hess Toy Truck quickly caught on and became an East Coast tradition that eventually hit the road to win fans in families from coast to coast. While the Hess gas stations no longer exist, the tradition of the truck lives on with My Plush Hess Truck, summer Mini Collection Releases, special commemorative editions, and the annual Holiday Hess Toy Truck.
All products are available through Hess Corp.’s direct-to-consumer website.