Nelvana Enterprises, the global licensing and merchandising arm of Corus Entertainment’s Nelvana, partnered with the UK-based Vivid Toy Group for the global licensing rights (excluding toys) to the UniVersus brand.
In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with 20 shorts based on the upcoming line of toys. The toys and digital shorts are slated to launch next fall.
UniVersus features a group of collectable alien characters, each trapped in its own sand-filled pod that has plummeted to Earth. It’s up to kids to help free the aliens by decrypting the secret code, unlocking them from their hyper-sleep.
The consumer products program currently in the works will be designed for kids ages 5 to 7.