As Gramercy Products celebrates 10 years of partnership with Hasbro, the company continues to expand its portfolio of offerings. The two recently unveiled the new NERF Dog Glow line, a series of products that let dog owners play with their pets in the dark.
NERF Dog Glow’s innovative technology and customer-first problem-solving perfectly exemplifies our Blueprint 2.0 strategy. We’re focused on finding new ways to deliver exciting brand extensions across our portfolio for every member of the family – including man’s best friend!
The NERF Dog Glow line uses a portable charging case to keep toys lit up and visible, so both dogs and owners can easily find them. Six products are already available in-store and online exclusively at PetSmart, with more on the way.
NERF Dog Glow Starter Pack ($34.99) | Source: Gramercy Products
NERF Dog Glow Translucent Blaster ($39.99) | Source: Gramercy Products
NERF Dog Glow Launching Duck ($19.99) | Source: Gramercy Products
NERF Dog Glow Squeak Tennis Ball 4-Pack ($9.99) | Source: Gramercy Products
NERF Dog Glow Ball 2-Pack ($16.99) | Source: Gramercy Products
NERF Dog Glow Squeak Bubble Bone ($12.99) | Source: Gramercy Products
The product line includes everything from a duck-shaped slingshot toy to a blaster that can launch balls up to 50 feet. Customers will need to purchase the Starter Pack to get the charging case, and can then expand their collection of dog toys from there.
The partnership between Hasbro and Gramercy Products got its start in 2013 with the first products in the NERF Dog line. “The NERF Dog brand has long offered a lineup of high-quality and functional toys to meet every dog’s playtime needs,” says Daniel Troiano, Co-CEO and Founder of Gramercy Products.
