Oddbods: Source: One Animation

One Animation’s Oddbods have a new merchandising program that’s set to connect with families in the UK.

Under a new deal with Argos, a wide range of Oddbods products, including plush, apparel, and dress-up items will be available at both Argos and Sainsbury’s stores and online. Rubie’s will provide costumes and dress-up while Posh Paws will handle plush toys alongside pajamas from Misirli.

The Oddbods are headed to Argos | Source: One Animation

“This deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans, says One Animation CEO Sashim Parmanand.

The three-time Emmy Award-nominated Oddbods is available on a variety of platforms globally, including Netflix in the U.S.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.