One Animation’s Emmy-nominated series Oddbods delivered fun and educational content to more than 2 million children in the UK this winter. Relatable materials for Early Years Foundation Stage (EYFS) and KS1 students were incorporated into daily routines through a campaign providing activities, lesson plans, and additional materials based upon the seven Oddbod characters to more than 140,000 preschool teachers and caregivers.
“The key principles of EYFS recognize that every child can be resilient, capable and confident and that all children develop in different ways,” says Anabel Higgin, marketing director of One Animation. “The rib-tickling antics of the Oddbods’ very different characters celebrate individuality and help promote discussions around navigating life’s challenges, opportunities and daily events.”
Additionally, Fundamentally Children endorsed Oddbods, praising the characters’ expressive nature and ability to help kids develop emotional intelligence.
Oddbods are currently racking up more than 15 million views per day on YouTube, with episodes having been viewed more than 7 billion times to date.