Source: Osmo/Philadelphia Union/The Toy Book

Osmo is getting into a whole new game.

The award-winning STEAM educational brand has entered into a multiyear partnership with Major League Soccer’s Philadelphia Union. Under the new deal, the maker of educational games for kids ages 3-10 and up will merge sports and learning in a program built around three main community platforms.

“We’re really thrilled by the intersection of sports and STEAM learning, and we see lots of young athletes being equally motivated and inspired by technology, math, and computer science, like my son, for example,” says Osmo Founder and CEO Pramod Sharma. “He loves to play soccer, as much as he loves digital learning. Kids demonstrate great aptitude for learning both inside and outside the classroom.”

Source: Osmo

Related: Osmo Reveals New Data on Modern Parenting and Quality Concerns Toward Digital Content

The three platforms that the partnership will focus on are:

  • Osmo Cares: A charitable program in which the Union and Osmo will identify a local nonprofit and provide complimentary Osmo kits and tablets.
  • Osmo Kids Club Membership: As an official sponsor of the Union Kids Club, Osmo will provide exclusive kits and content to members.
  • Osmo Off-Day: A program that will select a “no school” day to invite a large group of kids to Subaru Park for a day of fun and learning.

“At the Union, enriching young minds doesn’t stop when they step off the field or leave Subaru Park, it is equally important that we provide resources to continue learning when at school, or at home, to our young players and fans,” says Philadelphia Union President Tim McDermott. “Personally, I have seen how Osmo products can educate in a fun, engaging way with my own children and look forward to bringing that to our community.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube