Search Results for: youtube

TFNY: Discovery Inks Deal with YouTube Star Coyote Peterson

Ahead of Toy Fair New York and the debut of Coyote Peterson: Brave the Wild on Animal Planet, Discovery Inc. signed a new deal to represent Peterson for toys and consumer products. The host of Brave Wilderness, the most-viewed animal channel on YouTube, Peterson has amassed more than 3 billion views from more than 15.5 million subscribers. The licensing program from Discovery will tap into the show’s cross-generational appeal and the co-viewing habits between kids and parents. Planned products include toys, publishing, packaged goods, outdoor apparel, gear, and accessories. “Coyote Peterson is a great example of Discovery talent whose personality transcends...

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How the YouTube, FTC Settlement Affects the Toy Industry

by MELISSA HUNTER, founder, Family Video Network On Sept. 4, the Federal Trade Commission (FTC) revealed the settlement of the complaint brought against YouTube by the New York Attorney General and the FTC alleging that “YouTube violated the COPPA Rule (Children’s Online Privacy Protection Act) by collecting personal information — in the form of persistent identifiers that are used to track users across the internet — from viewers of child-directed channels, without first notifying parents and getting their consent.” As part of this settlement, effective Jan. 1, YouTube will no longer serve what are termed “personalized ads” on videos...

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