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Canadian Toy Industry Grew 12% During First 3 Quarters of 2020

The Canadian toy industry mirrored its U.S. counterpart with big sales spikes in the first nine months of the year. Overall retail sales increased 12% through the third quarter, according to The NPD Group. “As we look ahead to the next few critical months for retail, we expect that more consumers will continue to shop online, which may shift purchases earlier than the traditional December crunch,” says Joan Ramsay, NPD’s industry analyst for Canada entertainment. “In addition, Amazon Prime Day just took place in October, and many retailers are saying that their Black Friday deals will start earlier and...

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The Toy Insider Experts Help Families Sleigh the Holidays with the Hottest Toys of 2020

It’s been a challenging year but the holiday season is fast approaching as a bright spot for families everywhere. Due to the COVID-19 pandemic, the holiday shopping season will be a bit different as social distancing guidelines vary greatly across the country and stores may be limiting the amount of in-store shoppers. This holiday season will put less emphasis on single-day events such as Black Friday as retailers begin holiday promotions earlier and consumers stay mindful of spending amid economic uncertainty. With all of this in mind, our sister publication, the Toy Insider, is unwrapping its 15th annual holiday gift...

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A Year of Contrasts: The NPD Group Reflects on the State of the Toy Industry

by Juli Lennett, vice president and industry advisor, toys, The NPD Group According to The NPD Group’s Retail Tracking Service, U.S. retail sales of toys generated $20.9 billion last year compared to $21.8 billion in 2018, a decline of 4%. Industry performance last year was one of contrast. Sales in the first half of the year declined 9% due to comparisons to the Toys “R” Us liquidation sales, which grew the first half of 2018 by 7%. This was followed by 3% growth in the third quarter (July–September), which was expected as we came off declines in 2018 caused...

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State of the Industry Q&A 2020: Amazon

The Toy Book caught up with Anne Carrihill, category leader of toys and games at, about how the company boosted its worldwide orders during Thanksgiving weekend and anticipated releases for the year. Cyber Monday once again became the single-biggest shopping day in Amazon company history based on the number of orders worldwide. What new strategies did you implement to help boost sales? Our mission and focus continue to be delivering a world-class shopping experience, providing customers vast selection, value, and convenience — not just during the holidays, but also all year long. This Cyber Monday, we offered customers incredible...

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An Icon Reborn? How Toys “R” Us Is Attempting a U.S. Comeback

Eighteen months ago, Toys “R” Us was seemingly closing the books in the U.S. on a 70-year legacy for the company. Founded by Charles Lazarus, Toys “R” Us grew from a single Children’s Bargain Town into “The World’s Biggest Toy Store,” known to families around the globe. The flameout was spectacular: an unexpected and rapid decline that followed years of simmering problems that finally bubbled over the top. Crippled by massive debt from a leveraged buyout, the company didn’t invest in its stores and infrastructure until it was too late, which, paired with smaller missteps, resulted in tarnished consumer...

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2019 Toy Reports

Subscribe to The Toy Report December 19, 2019: Tariff Fears Come to a Halt; Mattel Goes Sustainable; and more December 12, 2019: Tariffs on Toys Still in Limbo; New Toys, Classic Games Top Amazon Charts; and more December 5, 2019: Black Friday Breaks Records; Geoffrey’s Back: Toys “R” Us Opens First New Store Concept; and More November 27, 2019: Imperial Toy Reorganizes; Hasbro Releases Monopoly: Longest Game Ever; and more November 21, 2019: U.S. Toy Retail Sales Grew 3% in Q3; The Toy Insider Experts Offer Tips to Win the Holiday Shopping Season; and more November 14, 2019: Toy of the Year Finalists Revealed; National Toy Hall of Fame Inducts New Honorees; and more November 7, 2019: The Toy Association Urges Parents to Be Cautious of Counterfeit Toys; Hasbro Unveils New Star Wars Action Figures, Role Play Items; and more October 31, 2019: ‘Ryan ToysReview’ Rebrands as ‘Ryan’s World;’ Toy Association Reveals 2020 Hall of Fame Inductees; and more October 24, 2019: The Toy Insider Reveals 2019 Top Holiday Toy Trends; Mattel Films Preps Barney for the Big Screen; and more October 17, 2019: Schleich Plots Major Retail Expansion in the U.S.; Spielwarenmesse International TrendCommittee Reveals Toy Trends for 2020; and more October 10, 2019: Just Play Reportedly Close to Buying Jakks Pacific; and more October 2, 2019: Adventure Media and Events Launches Podcast Network; and more September 26, 2019: Mattel Launches Creatable World Line of Gender-Inclusive Dolls; Star Wars Talent...

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Toys Contribute to Amazon’s Record-Breaking Holiday Season

The success of Black Friday and Cyber Week continued through the holiday season for Amazon. Toys from MGA Entertainment (MGAE), Melissa & Doug, Hasbro, and LEGO were among the key drivers that contributed to more than half a billion items ordered in Amazon stores alongside fashion, home, and beauty items. “This holiday season has been better than ever thanks to our customers and employees all around the world,” says Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.” 2019 Holiday Bestsellers at Amazon include: L.O.L. Surprise! Glitter Globe...

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