9 Toys Ready to Join the Dollhouse

Dolls may just be one kind of toy, but the product category is expanding to feature tons of toys that kids love to use in imaginary play and role-play. This showcase features 9 dolls, including plush dolls, large dolls, small dolls, surprise dolls, and more to stock on your shelves this summer.

MINI BARBIELAND COLLECTION

If you have big dreams but love mini collectibles, this collection is for you! Say "Hi Barbie" to the Mini BarbieLand collection featuring miniature versions of popular Barbie products, including reveal dolls, vehicles, and dreamhouses. What better way to decorate a shelf or an office desk than with a little Barbie pink? 

Product Facts

  • MSRP:
  • $5.99-9.88
  • Age:
  • 4+

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MATTEL

ADORA REBEL GIRLS DOLL LEADER

This 18-inch doll has dark brown skin and curly black hair in a bun and comes wearing a matching pink-and-yellow patterned set, a hairband, a tote bag, and pink sandals. The doll also includes a mini version of the book Good Night Stories for Rebel Girls.

Product Facts

  • MSRP:
  • $64.99
  • Age:
  • 6+

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Amazon

MINILAND DOLL WITH VITILIGO

This 15-inch doll with rooted hair represents the beauty of vitiligo with care and respect. Miniland aims to encourage inclusivity and representation with its dolls to ensure all kids are seen and valued.

Product Facts

  • MSRP:
  • $64.98
  • Age:
  • 2+

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Amazon

IMARA BALLERINA 14-INCH FASHION PLUSH DOLL

Kids can dance and cuddle with this 14-inch plush doll with natural hair. The doll is dressed in a tutu, flesh-toned ballet shoes, and a braided bun.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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SECRET FINDEES

The Secret Findees are mystery dolls that kids reveal alongside other surprises by sending a letter to their magic mailbox. Each mailbox has more than 10 surprises to unlock.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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BEBE CALIN LOVING TEDDY BEAR

Kids can snuggle up with this baby doll, which comes dressed in a fuzzy white bunting with teddy bear ears. This 12-inch baby doll features a vanilla-scented vinyl head and limbs.

Product Facts

  • MSRP:
  • $45.00
  • Age:
  • 18MOS+

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GABBY’S DOLLHOUSE PURRFECT PARTY BUS

Gabby Girl and DJ Catnip are ready for celebrations on the go in this party bus! Kids can pop open the front wall and raise the driver’s cab to reveal a dance floor, a sofa, and a karaoke stage.

Product Facts

  • MSRP:
  • $30
  • Age:
  • 3+

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BABYCORNS INTERACTIVE BABY DOLL SERIES 1

Kids can open magical cribs to reveal a surprise babycorn doll, which lights up and plays sound effects. Each doll comes with more than 30 surprises.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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Amazon

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  • Type:
  • AAA
  • Quantity:
  • 3

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KORILAKKUMA HONYAGURUMIES SITTING

The mischievous Korilakkuma is celebrating its 20th anniversary. With its iconic red button, this Korilakkuma plushie sits about 4 inches tall and fits perfectly in any purse, bag, or backpack to join kids on all types of adventures. Available summer 2024.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

11 Activities to Keep Kids Busy this Summer

While kids are home from school, parents work endlessly to keep kids entertained. These 11 activities will encourage kids to flex their creativity without the use of screens while they are home for summer vacation.

MAKE-YOUR-OWN LAVA LAMP

Kids can get groovy while they design their own lava lamp featuring red, green, or purple lava; sparkles; and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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Energizer is the official battery partner of The Toy Book.
  • Type:
  • AAA
  • Quantity:
  • 2

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HEY CLAY MINIONS

Kids can pick their favorite Minions — Bob & Tim, Kevin, Stuart, Dave & Fluffy, Otto, or an evil Minion — then grab the sculpting tools and follow along with the interactive 3D step-by-step instructions to masterfully mold it, one simple shape at a time.

Product Facts

  • MSRP:
  • $21.95
  • Age:
  • 3+

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FAT BRAIN TOYS

STICKER WOW!

Kids can complete 24 pages of counting, matching, and search-and-find activities with a refillable sticker stamper that comes pre-loaded with 300 removable stickers.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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RAINBOW LOOM CARE BEARS COLLECTION

Kids can create Rainbow Loom bracelets with designs featuring popular Care Bears characters. The collection features the Celebration Bracelet Kit and the Dare to Care Bracelet Kit. Each craft kit includes colorful rubber bands, Care Bear beads, and a Cheer Bear Happy Loom.

Product Facts

  • MSRP:
  • $4.99-14.99
  • Age:
  • 7+

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TUFTING PUNCH POPPER CRAFT KIT

Use the tufting tool and fabric to create 15 different nature-themed designs and practice fine motor skills. Use the included stands to display the finished piece.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 5+

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Target

WORLD’S SMALLEST YOU CREATE

With this new line, kids can complete tiny versions of their favorite arts and crafts. The collection includes The World’s Smallest Artist Drawing Kit, The World’s Smallest Bead Kit, and The World’s Smallest Spin Art Kit.

Product Facts

  • MSRP:
  • $5.99-7.99
  • Age:
  • 6+

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NATIONAL GEOGRAPHIC CLAY DINOSAUR MODELING KIT

Kids can shape clay over five included dino skeletons and create their own one-of-a-kind designs with this kit. It comes with five clay colors, a sculpting tool, and googly eyes.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

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SNAP N’ GLAM HAIRSTYLING SET

Clip and create styles for every type of hair! Using the included 100 bead clips with butterfly, gem, and flower accents, young fashionistas can create looks that express their unique styles in three simple steps: Load, clip, and style! Load the cartridge with the desired bead clips, then clip onto the hair with ease. All…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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Amazon

SHRINK MAGIC CANDY SHOP BRACELET KIT

Kids can make 20 different bracelets with custom beads by choosing a candy design, aligning the wrapper on the bead, and applying heat with a hair dryer (not included). Kids can then wear and share their creations.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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Amazon MAKE IT REAL

SNACKERS BRACELET KIT VENDING MACHINE

Kids can pull tabs to dispense snack packs from the play vending machine and gather all the supplies they need to make up to five snack-themed bracelets.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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Amazon

A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

Stock This!: 10 STEM Toys to Stock This Summer

Parents and educators can spark an interest in new subjects with different STEM (science, technology, engineering, and math) toys, or support a kid’s quest in their future career. Retailers can stock these 10 new STEM toys this season for aspiring scientists, engineers, mathematicians, and more.

WOW IN THE WORLD: LIGHT-UP TERRARIUM

The set includes cress seeds, growing containers, glow-in-the-dark stars, glowing plastic pebbles, UV LED string lights, and faux plants. Young botanists can follow the experiment manual to build the terrarium and learn about plants.

Product Facts

  • MSRP:
  • $29.95
  • Age:
  • 6+

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MEGA CYBORG HYDRO BLASTER

Kids can build a wearable water blaster and press the trigger to shoot streams of water. The set can turn into five different shapes: Gripper Claw, Shield, Sword, Crossbow, and Boomerang.

Product Facts

  • MSRP:
  • $44.95
  • Age:
  • 8+

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Amazon THAMES & KOSMOS

BINTA 14-INCH FASHION PLUSH STEM DOLL

The 14-inch doll Binta sports natural curly black hair, a science-themed T-shirt, and a removable lab coat and goggles. The character loves experiments and aims to teach kids to follow their curiosity.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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SMARTLAB TINY BAKING

Aspiring food scientists can use miniature kitchen tools like a roller, measuring spoons, a mixing bowl, and more to create delicious goods. The 17-piece kit also includes 20 recipes.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 8+

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Amazon

SNAP CIRCUITS NITE LITE

Kids can learn about circuits while building a night light, then choose from five light projections: fish school, under the sea, dinosaur land, moon and stars, and spaceship.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 5+

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BUG CATCHER VACUUM KIT

The Bug Catcher Vacuum features LED lights and high-powered suction, allowing young explorers to safely capture and study insects. Its extendable tube ensures no bug is out of reach, providing an engaging and educational experience for curious minds fascinated by the natural world.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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Amazon

NATIONAL GEOGRAPHIC GLOW-IN-THE-DARK MARBLE RUN

This 50-piece construction set has everything kids need to create marble runs that will have their glowing marbles racing toward the finish line.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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GEO CREATURES

Kids can create creatures from 348 colorful geometric shapes, then place them in their natural habitats with 16 double-sided habitat cards. The kit encourages creativity and critical thinking.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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D.I.Y. PAPER AIRPLANES – 24 DESIGNS, 2 STICKER SHEETS

The D.I.Y. paper airplane kit includes 12 colorful, completed designs for kids to fold and fly, plus six designs for kids to color in, two sticker sheets, and six additional sheets without printed designs for full creative control.

Product Facts

  • MSRP:
  • $9.95
  • Age:
  • 6+

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PROFESSOR MAXWELL’S VR ATLAS 2.0

Kids can explore famous places and cultures using this VR set, which comes with more than 200 experiences and 15 activities. The set is also accompanied by a book.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 8

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A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

Kids Will Find Favorite Hasbro Friends in New Planet Playskool Center

Kingsmen Xperience, with strategic partner Bright Play, is readying to open the new Planet Playskool entertainment center to the public on June 13. The center offers kids a variety of STEAM-based activities and play areas, all themed around beloved Hasbro brands.
Kids can make Play-Doh creations in the Imagination Station. | Source: Kingsmen Xperience/Hasbro

Planet Playskool’s 20,000-square-foot entertainment area features six interactive activity areas. Mouse Trap Cheese Run is a kid-size version of the Mouse Trap game. The Play-Doh Imagination Station offers a sensory experience and a chance to get creative. PJ Masks Hero City calls on kids to help Catboy, Gekko, and Owlette save the day through games.
At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families. Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active.
Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro

Kids can visit Tinkertown for construction-based fun. Then, they can head to the Transformers Automot Ark to use problem-solving skills to save the universe. Finally, the Spirograph Art Studio has a huge digital art display. Planet Playskool also has an Easy Bake Café for sweet treats and a retail store for souvenirs including toys, games, and more.

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Planet Playskool is located at the Westfield Garden State Plaza in Paramus, New Jersey, and opens to the public this June 13. The center is designed for children ages 3-9 and tickets are available now on the official website.

ASTRA Celebrates 2024 Play Awards Winners

The American Specialty Toy Retailing Association (ASTRA) and its members are gathered in St. Louis this week for Marketplace & Academy, and during its first-ever gala, ASTRA unveiled the winners of its 2024 Play Awards.

More than 600 products were submitted across 18 categories and evaluated by Certified Play Experts (CPEs) based on newness, uniqueness, availability, and significance. Originally known as the Best Toys for Kids awards, the ASTRA Play Awards rebranded to cover play for all ages, rather than focusing on defining “what is a toy” or which products are for kids. 

And the winners are…

Arts & Crafts
  • Tiny Easel Painter Box from Tiny Easel

Baby/Toddler
  • R/C Baby Plane from iPlay iLearn

Books
  • Baby’s First Book of 44 Sounds from SmartNoggin Toys

Brainteasers
  • IQ Gears from Smart Toys and Games

Building
  • Gecko Run: Marble Run Starter Set from Thames & Kosmos

Eco
  • Wave Stacker from PlanToys

Family Games
  • 800 Pound Gorilla from Taco Cat Goat Cheese Pizza

Family Strategy Games
  • Deduckto from Gamewright

RELATED

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Geek Games
  • Inside Job from Thames & Kosmos

Kidult
  • LEGO Hogwarts Castle Grounds from LEGO

Outdoor Play
  • NASA Collection from Stomp Rocket — D&L Company

Plush
  • Baby Cuddle Hug Fox from Douglas

Preschool Games
  • Little Memo from DJECO

Pretend Play
  • Pretendables School Set from Fat Brain Toy Co.

Puzzles
  • Mayhem on the Moon 3D Puzzle from Ravensburger

Retro
  • Big Wheel Big Spin from Schylling

Science
  • Air Toobz from Fat Brain Toy Co.

Sensory
  • Tangle Furry Fidget Friends from Tangle Creations

RELATED

Let’s Play at ASTRA Marketplace & Academy!

ASTRA Marketplace & Academy attendees can pick up a copy of The Toy Book’s 2024 Specialty Toys & Gifts Issue at ASTRA Center or near the registration desk.

Outdoor Play Line Djubi Returns to The Good Game Co.

Djubi, the outdoor toy brand, is returning to The Good Game Co.‘s catalog. 

Dave Yearick, Inventor and Founder of Djubi and The Good Game Co., is bringing the Djubi brand back after it was previously distributed through Blue Orange Games. Djubi products include the classic Slingball, which combines lacrosse and slingshots; variations on the Slingball design including Slingball NightFlight, Slingball Junior, Slingball Splash, and Slingball Freestyle’ and more. 

RELATED

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“I’m intensely proud of the Djubi line,” Yearick says. “Blue Orange Games’ partnership has allowed the brand to grow while The Good Game Company was launching. Over the past few years, we’ve established The Good Game Company as a significant industry player and we’re ready to bring the brand home in a big way.”

The Good Game Co. is best known for games including Not It!, Cowpie Catapults, and Fuzzy Logic. Djubi returns to The Good Game Co. as the company launches its latest game: BigFoot vs. Yeti: Splat Attack!, an aged-up version of Cowpie Catapults. 

The company is exhibiting this week at ASTRA Marketplace & Academy in St. Louis.

Revving Up the Fun: The LEGO Group and Fingersoft Unveil ‘LEGO Hill Climb Adventures’

The LEGO Group and Finnish game studio Fingersoft have unleashed a new collaboration: a LEGO-themed version of the hit single-player exploration game Hill Climb Racing. In LEGO Hill Climb Adventures, players can unlock various vehicles and items from both the Hill Climb Racing and LEGO universes, and use them to explore new areas in the virtual world of Climb Canyon. 

“We saw so much excitement for LEGO Hill Climb Adventures during the testing phase, which kicked off in early 2023,” explains Tina Walsh, Head of Branded Games at LEGO GAME. “Through this, we learned a lot about the play experience and have taken the learnings to ensure the game is packed full of fun, creativity, and — of course — crazy hills to climb. We hope everyone has as much fun playing it as we did making it with Fingersoft.”

Founded in 2012, Fingersoft is most famously known for its Hill Climb Racing mobile games, which have accumulated over 2 billion downloads across their platforms. “From the beginning, we saw a clear audience overlap and an exciting opportunity to deliver new play experiences for our fans,” adds Jaakko Kylmäoja, CEO of Fingersoft. “LEGO Hill Climb Adventures truly combines the best of both brands. This has been an iconic partnership that we couldn’t be more proud of.”

LEGO Hill Climb Adventures is now available worldwide for free (with in-app purchases) on both the Apple App Store and Google Play.

RELATED

The LEGO Group Unveils ‘Legend of Zelda’ Set

Daron Worldwide Trading Welcomes Vinnie D’Alleva as CEO

Daron Worldwide Trading has named Vinnie D’Alleva as its new CEO. The company, acquired by Chaver Capital Partners and Greyrock Capital Group in 2022, is calling on D’Alleva to manage its extensive collection of licensed transportation-related toys, souvenirs, and collectibles.

D’Alleva boasts more than 30 years of experience in the world of toys. He got his start working in marketing and product development, gradually moving on to other areas of the industry. Prior to his role at Daron, D’Alleva worked as Chief Brand and Commercial Officer for TOMY International. He’s also held senior positions within Hasbro, Playmates Toys, Dorel Juvenile Group, and Mattel.
Daron is an established niche category leader with true growth opportunities that we believe Vinnie will help us accelerate. His diverse background and energy level will help drive the vision for the company.
Craig Hawkins, Managing Director at Chaver Capital Partners

Daron was founded in 1987 and has since developed an impressive portfolio of aviation and transportation-related toys and collectibles. The company has model planes and other products featuring major brands such as FedEx, Delta, UPS, and more. Toy offerings include everything from a plastic Endeavor space shuttle to a Chevron tanker truck.

RELATED

TOMY International Promotes Julie Gwaltney to Vice President, Toys

D’Alleva is eager to hit the ground running in his new role with Daron. “The opportunity to manage the full spectrum of business operations has always been a career goal for me,” says D’Alleva. “As an avid toy collector, and fan of Daron’s attention to design and quality, I am ready to get started and make a difference for my colleagues, customers, and the consumers.”

Exclusive: Jada Toys, Amazon MGM Launch for ‘Wednesday’-Inspired R/C Thing

Jada Toys is expanding its R/C collection. The company has partnered with Amazon MGM Studios to launch the R/C Thing, inspired by the character from the TV Series Wednesday.
The toggle is a small version of Thing. | Source: Jada Toys

The Thing R/C features gray stitching, and the control resembles the Nevermore Academy uniform. Kids can use the remote-control toggle to steer Thing forward, backward, left, and right, then recharge the toy using USB technology. The Thing R/C ($29.99) is designed for kids ages eight and up.

“The Thing R/C is the perfect addition to our innovative pop culture R/C collection,” Bill Simons, CEO of Jada Toys, says. “As we continue to grow and deliver unstoppable opportunities of imaginative play for Jada fans and collectors alike, we remain true to the Jada roots with meticulous attention to detail and mastery.”

RELATED

Upper Deck Reveals Neopets Battledome Trading Card Game

The 1:1 Thing R/C is the first product launched under Jada’s new license with Amazon MGM, and it is currently available for presale at Amazon, Entertainment Earth, and Big Bad Toy Store, and is expected to ship in September. Additional Wednesday-inspired collectibles and toys will be revealed at a later date.

9 New Playful Plush for Summer and Beyond

The Toy Book’s 2024 Specialty Toys & Gifts Issue features several showcases highlighting the hottest new toys across various categories. Our Plush Showcase highlights nine new plush toys that kids are sure to look for this summer and beyond.

Retailers can make sure their stores are the first stop for parents and gift-givers looking to purchase these items. From The Noble Collection’s Jurassic Park dinos to the latest Snackles characters from ZURU, you won’t want to miss these.

VETOPIA: ECHO THE DOLPHIN & MABEL THE COW

These animal care kits come with a two-sided vet exam form, a convertible habitat carrying case, an animal plush, and the tools needed to practice patient care. Echo the Dolphin comes with a tape measure and syringe, while Mabel the Cow comes with two milk bottles and a caddy.

Product Facts

  • MSRP:
  • $25
  • Age:
  • 4+

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LITTLE MEDICAL SCHOOL (MABEL) LITTLE MEDICAL SCHOOL (ECHO)

JURASSIC PARK COLLECTOR PLUSH DINOSAURS

Life finds a way! These plush dinos stand approximately 10 inches tall and are crafted with textured fabrics and embroidered details to capture the majesty of these giants that used to rule the Earth.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 0+

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Amazon

AMONG US SHAPESHIFTER PLUSH

Impostors and Crewmates can enjoy this 7-inch plush inspired by InnerSloth’s Among Us. These colorful, bean-shaped plushies are adorned with their iconic visors and crafted with durable Velboa fabric.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 7+

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CLUB MOCCHI- MOCCHI- TEENAGE MUTANT NINJA TURTLES 40TH ANNIVERSARY MICHELANGELO MEGA PLUSH

This limited-edition Michelangelo plush is inspired by the self-published comic launched by Kevin Eastman and Peter Laird’s Mirage Studios and pays tribute to the artists who created the turtle team in 1984.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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BEST BUY

SNACKLES SERIES 2 14-INCH SNACKLE

Each plush is inspired by a food brand, including the Hershey’s Shark and the Krispy Kreme Axolotl. There are 11 new Snackles to collect.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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SNUGGLE BUGS

Each Snuggle Bug comes with its own gourmet scent. Choose from Strawberry Scented Ladybug, Lemon Scented Bumble Bee, Green Apple Scented Caterpillar, and Cinnamon Roll Scented Snail.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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Amazon

BENDY 9-INCH PLUSH WAVE ONE

These stylized plush are designed to match each toy’s in-game appearance from Bendy and the Dark Revival. The assortment features Bendy, Boris, and Alice.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 14+

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DENNY DOLPHIN

Denny Dolphin features blue and white fabrics reminiscent of the ocean and surf. Kids can pretend to have a fun day at the beach with this snuggly, machine-washable plush.

Product Facts

  • MSRP:
  • $39.95
  • Age:
  • 2+

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STEIFF

LANKYBOX JUMBO PLUSH

These jumbo 16-inch plush are inspired by the YouTube gaming channel LankyBox’s cast of animated characters including Boxy, Foxy (pictured), and Rocky.

Product Facts

  • MSRP:
  • $19.97
  • Age:
  • 3+

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RELATED

The Toy Association Names Greg Ahearn CEO, President

A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
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