Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.

In-store training experiences will be available through October. Parents can visit for a list of participating Disney Stores and to reserve a spot for the Avenger Gear Orientation.

Playmation Marvel’s Avengers, developed by Disney Consumer Products and Interactive Media in collaboration with Hasbro, uses wearables, wireless technology, motion sensors, and more, but applies them in unique ways to create a new type of play experience. The Repulsor Gear connects with the Power Activators and Smart Figures to take participants on a variety of adventures throughout locations in the Marvel Universe, such as the Avengers Lab in New York.

Playmation Shoot (TBD)The Playmation Marvel’s Avengers Starter Pack includes five connected toys: one piece of Avenger Gear, aka Repulsor; two Power Activators; and Smart Figures of Captain America and Iron Skull. Additional Smart Figures such as Iron Man, Black Widow, M.O.D.O.K., and Hulkbuster help players unlock new characters and content when placed on the Power Activator and synched with Avenger Gear. A robotic villain, the Prowler Bot, can find and hunt the user, taking on dozens of enemy personas and abilities to make game play more challenging.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.