Source: PlayMonster

PlayMonster LLC and the Boy Scouts of America (BSA) inked a partnership deal for Snap Ships that will bring the intergalactic building fun to the Cub Scouts.

A Cub Scouts Modular Design & Build Preview Adventure will launch this year in which kids will learn modular design with and without instructions using Snap Ships. Additionally, PlayMonster will provide 10,000 Snap Ships samples to kids attending BSA day camps and summer camp programs.

“We are incredibly excited for the opportunity to introduce thousands of Cub Scouts to the Snap Ships experience,” says Scott Flynn, vice president sales and marketing, PlayMonster. “The Boy Scouts of America has a long history in inspiring learning through fun experiences and it’s an absolute honor to have a custom Snap Ships program that builds on that tradition for today’s Cub Scouts.”

Related: PlayMonster’s Tim Kilpin, Wind Sun Sky’s Catherine Winder Talk Snap Ships on the ‘Power Kid Podcast’

Snap Ships posits a future in which the world is under constant attack from an alien species known as The Komplex. Fighting the battle is The Forge, an elite team that pilots a fleet of versatile and specialized Snap Ships defense attack crafts. During their continuing conflict, The Forge discovers UJU tech, a mysterious creation left behind by an ancient civilization. When added to their Snap Ships, each craft is upgraded with incredible new powers and abilities.

“From Pinewood Derby races and now Snap Ship building, Cub Scouting delivers skill-building lessons to children through interactive experiences that spark their interest and imagination,” says Anthony Berger, national director of Cub Scouting for the Boy Scouts of America. “We are so delighted to partner with PlayMonster and Snap Ships to create this hands-on opportunity to engage children in an exciting new activity.”

Snap Ships were a nominee for The Toy Association’s most recent Toy of the Year (TOTY) Awards in the construction category.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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