PMI is launching a new toy line based on Brawl Stars. | Source: PMI

PMI, in collaboration with Supercell and Line Friends, announced a new multi-territory, highly detailed Brawl Stars toy line that will include collectibles, action figures, plush, stampers, and more.  WildBrain CPLG brokered the deal.

Brawl Stars first launched in 2018 and has grown an impressive fanbase globally. This multiplayer, online battle-arena, and third-person hero shooter game boasts multiple game modes and features distinctive characters. 

“A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell,” says Boaz Dekel, CEO and chairman at PMI. “We’re fully geared to roll out a winning line of authentically designed Brawl Stars toy products and bring a large range of exciting and affordable toys to fans around the world!” 

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Fans of the Brawl Stars can expect to see the new collection hitting shelves in the summer. The collection will launch in EMEA, North America, Japan, Hong Kong, and Singapore and will be a key addition to the brand’s existing licensing program.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.