Toikido, PMI Ink Deal for ‘Gang Beasts’ Toys
Source: Toikdio/PMI

Following the news last summer that Toikido inked a deal with indie game developer Boneloaf to serve as the master toy licensee for products inspired by Gang Beasts, another player has entered the game.

PMI Ltd. is joining Toikido as a manufacturing partner for the Gang Beasts toy line with eyes on continuing the success of the companies’ partnership for Among Us-inspired toys last year.

“We are seeing how friends and family love to share the silliness and fun of Gang Beasts, and with Toikido we are planning on delivering a full line of toy products that will be just as much fun for the game’s fans,” says Omer Dekel, vice president of international sales at PMI Ltd.

Related: Toikido Heads ‘Back to the Outback’ as Master Toy Partner for Netflix Original Animated Feature

“The Boneloaf team are amazing — they are passionate and involved in every step of product planning and development,” says Toikido founder Darran Garnham. “I’m super excited to bring product to market for current Gang Beasts fans and bring new ones into the franchise. PMI has been a great Toikido partner and the initial discussions on Gang Beasts have been fantastic.”

Gang Beasts formally launched in 2017 following a PC “early access” period that began in 2014. Over the past few years, the game has evolved with versions published for PC and console platforms, including Xbox One and Playstation 4. The award-winning title features a colorful crew of “stupid pugnacious thugs punching, kicking, and throwing their foes into unspecified hazardous machinery, flaming incinerator pits, and ginormous industrial fans.”

PMI and Toikido expect their first wave of Gang Beasts toys to hit retail this summer.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.