The Onyx Family’s presence is growing in the U.S.
pocket.watch has expanded its partnership with the YouTube creators to launch the Onyx Monster Mysteries franchise, complete with an animated series, video games, music, apparel, and more.
The expansion begins with the wide release of season 1 of the Onyx Monster Mysteries series across dozens of streaming services, including pocket.watch’s live channel on The Roku Chanel, Sling TV, Pluto TV, Samsung TV Plus, Redbox, and more; pocket.watch apps; and streaming services like Peacock, The Roku Channel, and Prime Video. In the show, the Onyx family is transformed into cartoon characters and goes on adventures to save endangered species — monsters. A preview of all 12 episodes of the second season is now available on Amazon Kids+ beginning today, which will go into wide release in December.
In addition, the Onyx Monster Mysteries soundtrack is now available across major music services, including iTunes and Spotify, and four Onyx Mysteries mini-games are available on the pocket.watch app. Amazon will also carry a new collection of branded merchandise, including apparel and accessories like PopSockets and tote bags.
“We are so lucky to get to work with the incredibly talented Onyx Family,” says Kerry Tucker, chief marketing and franchise officer, pocket.watch. “Onyx Monster Mysteries is an animated celebration of everything that makes this family so popular — music, humor, adventure, and teamwork. At pocket.watch, we strive to create franchises that proudly represent our diverse global audience and we are thrilled to bring it to so many people, in such a unique way, through this many platforms at once.”
The Onyx Family — consisting of parents Mirthell and Rita and their four children Shalom, Sinead, Sade (Shasha), and Shiloh — has more than 7 million social media followers and more than 3 billion views on YouTube content.