The “Princess of Play” is helping all kids feel like they are royalty with a new line of toys.
Pocket.watch announced the new Love, Diana — Princess of Play consumer product line, which is available exclusively at Walmart today. The line is inspired by the widely popular YouTuber Diana, who collected 5 billion views across her 14 channels since August alone. Diana is considered a global influence with her content available in nine languages and her universal message of the power of play.
Diana believes, “If you want to be something, you have to pretend to be her first!” The Love, Diana line captures her love of play, creativity, friendship, and empowerment for kids ages 3 and up. It includes 13-inch, poseable Mashup Dolls by Headstart. These dolls — $19.99 each — encourage kids to embrace all of their colorful aspirations with outfits that can be switched around. Kids can choose from a Superhero x Princess, a Party x Mermaid, or an Astronaut x Hairdresser.
Headstart also creates inspiring doll play with the 6-inch Love, Diana Dolls ($9.99), a 13-inch Popstar Diana doll with My-Size Electronic Musical Microphone ($29.99), a Cupcake Cart with an exclusive 6-inch Baker Diana doll ($19.99), Diana and Honey ($39.99), and a light-up Fairy Doll ($34.99).
Kids can get creative with role-play outfits ($24.99) by Jerry Leigh. Each one is based on Diana’s actual wardrobe from the show and includes themed accessories. For a more surprising activity, the Mystery Shopper ($39.99) from Headstart features an exclusive 13-inch Love, Diana Shopper doll, and more than 15 surprises. Also by Headstart, the Style Me Diana Styling Head ($29.99) includes accessories that kids can use on themselves as well.
The Love, Diana Princess of Play’s My-Size Real-Life Vanity ($99.99) from KidKraft allows kids to turn their bedroom into Diana’s with the same vanity she uses in her videos. The heart-shaped set includes 24 Love, Diana clings for decoration, cloud shelves, and a secret message icon.
Love, Diana will also be expanding later this year into mobile gaming after pocket.watch’s success with Tag with Ryan. A live-action and animated 40-episode series called Love, Diana Adventures has already begun in conjunction with the toy line.