In the latest episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Kevin Daniels, President and Co-Founder of Fun In Motion Toys to the show. Fun In Motion is the four-time Toy of the Year (TOTY) finalist behind mesmerizing toys including Shashibo, Spin Ball, and Wandini.
On the show, Daniels explains how an activity invented by the indigenous people of New Zealand became the inspiration for Fun In Motion Toys’ first product. He and Albritton go on to discuss the success of Fun In Motion with independent retailers and the methods used to grab customers’ attention. Following the backstory on Shashibo, Daniels shares insight into how the company is leveraging its existing items to break into new product categories.
The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media & Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through your favorite streaming services, including Spotify for Podcasters (formerly Anchor), Spotify, Apple Podcasts, Google Podcasts, and more. They’re also now available on Amazon Podcasts.
Adventure Media & Events (AM&E) is the publisher of The Toy Book, The Toy Insider, and The Pop Insider. Composed of an editorial team with more than 125 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.