Source: Moonlight World Inc.

The popular line of Moonlite story projectors has a new home.

RedwoodVentures, the maker of toy lines such as Smoothy Mushy, Lil’ Fishys, and GoGoGochas, inked a global licensing deal with Moonlite World Inc. to take the reins on production and distribution of the Moonlite brand and its mobile phone storytime projectors. The new deal includes a purchase option under which Redwood could fully acquire the brand within the next three years.

Moonlite was invented by Natalie Rebot, a former Google manager who was inspired by her daughter’s love of books and shadow play at bedtime. The brand launched via Kickstarter with backers pledging nearly $350,000 against a $20,000 goal. The successful campaign caught the attention of Spin Master, which became the brand’s first licensee and distributor.

Source: Moonlite World

“Moonlite is a brand born out of our passion to help make storytime a very special occasion between me and my daughter and it has been immensely rewarding that parents around the world have shared this experience since we launched in 2017,” Rebot says. “The global distribution strength of Redwood, their commitment to quality and ongoing innovation makes them the perfect partner for the Moonlite brand to expand around the globe.”

Moonlite projectors attach to smartphones and use the phone’s internal flashlight to beam kids’ books onto flat surfaces.

According to Rick Greenberg, recently-appointed CEO of RedwoodVentures, the company has “major plans to accelerate the global growth of the brand through powerful new licenses, stories, and early learning content.”

The Moonlite story portfolio currently includes titles from publishers including The Disney Co., Eric Carle, Harper Collins, Random House, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.