The popular line of Moonlite story projectors has a new home.
RedwoodVentures, the maker of toy lines such as Smoothy Mushy, Lil’ Fishys, and GoGoGochas, inked a global licensing deal with Moonlite World Inc. to take the reins on production and distribution of the Moonlite brand and its mobile phone storytime projectors. The new deal includes a purchase option under which Redwood could fully acquire the brand within the next three years.
Moonlite was invented by Natalie Rebot, a former Google manager who was inspired by her daughter’s love of books and shadow play at bedtime. The brand launched via Kickstarter with backers pledging nearly $350,000 against a $20,000 goal. The successful campaign caught the attention of Spin Master, which became the brand’s first licensee and distributor.
“Moonlite is a brand born out of our passion to help make storytime a very special occasion between me and my daughter and it has been immensely rewarding that parents around the world have shared this experience since we launched in 2017,” Rebot says. “The global distribution strength of Redwood, their commitment to quality and ongoing innovation makes them the perfect partner for the Moonlite brand to expand around the globe.”
Moonlite projectors attach to smartphones and use the phone’s internal flashlight to beam kids’ books onto flat surfaces.
According to Rick Greenberg, recently-appointed CEO of RedwoodVentures, the company has “major plans to accelerate the global growth of the brand through powerful new licenses, stories, and early learning content.”
The Moonlite story portfolio currently includes titles from publishers including The Disney Co., Eric Carle, Harper Collins, Random House, and more.