Source: Rocket Licensing

Space toys are experiencing another boom, and the European Space Agency (ESA) wants in on the action.

Rocket Licensing inked a deal to rep the ESA worldwide in an effort to build a full licensing program for the organization. This week, Rocket Licensing introduced plans for its ESA consumer products program at Brand Licensing Europe (BLE) while meeting with potential partners in multiple categories, including toys, games, apparel, publishing, and more.

“ESA is an incredible brand to have on board with so many potential areas for licensing and such a fascinating portfolio of assets,” says Rob Wijeratna, joint managing director, Rocket Licensing. “Space intrigues us all, so the potential audience for this brand is galactic and intergenerational.”

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The ESA launched in 1975 and continues to grow. Over the next few years, ESA plans to search for signs of life on Mars, explore oceans on Jupiter’s moons, orbit Mercury, and search for Earth-like planets around other stars.