Source: Rocket Licensing

Space toys are experiencing another boom, and the European Space Agency (ESA) wants in on the action.

Rocket Licensing inked a deal to rep the ESA worldwide in an effort to build a full licensing program for the organization. This week, Rocket Licensing introduced plans for its ESA consumer products program at Brand Licensing Europe (BLE) while meeting with potential partners in multiple categories, including toys, games, apparel, publishing, and more.

“ESA is an incredible brand to have on board with so many potential areas for licensing and such a fascinating portfolio of assets,” says Rob Wijeratna, joint managing director, Rocket Licensing. “Space intrigues us all, so the potential audience for this brand is galactic and intergenerational.”

Related: Hot Wheels Mars Perseverance Rover Leads New Hot Wheels Space Theme

The ESA launched in 1975 and continues to grow. Over the next few years, ESA plans to search for signs of life on Mars, explore oceans on Jupiter’s moons, orbit Mercury, and search for Earth-like planets around other stars.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.