Rubie’s Masquerade partnered with Epic Games to create a Fortnite dress up collection for the European market, in a deal brokered by IMG.
The new branded collection, made both for tweens and adults, will feature costumes, masks, and accessories from the video game.
“A big part of Fortnite is letting players express themselves in the game,” says Epic Games co-founder Mark Rein. “We’re thrilled to be partnering with Rubie’s to bring them high-quality costumes and accessories so they can express themselves outside of the game, too.”
Launching this autumn or winter, the line will be available from a variety of online retailers.