Source: Rubik’s Brand

The iconic Rubik’s Cube is coming off of its 40th anniversary with a big start to 2021.

Deadline reports that Rubik’s Brand partnered with Hyde Park Entertainment Group and Endeavor Content to create a feature film inspired by Rubik’s Cube, the colorful puzzle toy invented by Ernő Rubik in 1974 and launched globally in 1980. Additionally, Hyde Park tapped Glassman Media to develop a Rubik’s Cube game show.

Producer Ashok Amritraj, Chairman and CEO of Hyde Park says that the plan is to create “a wonderful and complex Rubik’s universe.”

Upon its launch, the Rubik’s Cube quickly became a global icon, selling hundreds of millions of units and going on to become a STEM-accredited puzzle, noted for supporting brain development and cognitive skills.

Spin Master recently inked a deal to acquire Rubik’s brand for approximately $50 million. That deal is expected to close as soon as this afternoon.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.