Source: Rubik’s Brand

The iconic Rubik’s Cube is coming off of its 40th anniversary with a big start to 2021.

Deadline reports that Rubik’s Brand partnered with Hyde Park Entertainment Group and Endeavor Content to create a feature film inspired by Rubik’s Cube, the colorful puzzle toy invented by Ernő Rubik in 1974 and launched globally in 1980. Additionally, Hyde Park tapped Glassman Media to develop a Rubik’s Cube game show.

Producer Ashok Amritraj, Chairman and CEO of Hyde Park says that the plan is to create “a wonderful and complex Rubik’s universe.”

Upon its launch, the Rubik’s Cube quickly became a global icon, selling hundreds of millions of units and going on to become a STEM-accredited puzzle, noted for supporting brain development and cognitive skills.

Spin Master recently inked a deal to acquire Rubik’s brand for approximately $50 million. That deal is expected to close as soon as this afternoon.