Scholastic Entertainment is launching new licensing programs attached to Apple TV+ streaming series Eva the Owlet and Stillwater. The company has also welcomed new licensees to its Clifford the Big Red Dog portfolio.
Eva the Owlet’s new licensing program is seeking licensees in all categories for kids ages 3-7, such as toys, games, plush, stationery, diaries, and activities. Stillwater’s program is similarly looking for new licensees, with a particular interest in product categories such as lifestyle, decor, plush, and yoga.
The new programs join Scholastic Entertainment’s existing licensing program for Clifford the Big Red Dog, which is also looking to expand its reach targeting kids ages 2-5 and pet owners. Clifford has already partnered with Jack & Pup for pet products, Little Bird Bamboo for apparel, MasterPieces for games and puzzles, and others.
“We are excited that our Consumer Products team is finding best-in-class partners to develop new products so that children can interact with their favorite characters in dynamic ways,” says Caitlin Friedman, Senior Vice President and General Manager of Scholastic Entertainment. “We are very proud of Stillwater, Eva the Owlet, and Clifford the Big Red Dog for how, in addition to engaging and entertaining children, they also help impart real-world lessons to help kids manage their world.”
Eva the Owlet is based on a book series by Rebecca Elliott and follows Eva and her friend Lucy as they explore Treetopington. Stillwater is based on the book series by Jon Muth and aims to teach children about mindfulness.
