Sesame Street characters are teaching kids to save money.

Sesame Workshop, the nonprofit behind Sesame Street, has new resources designed to help parents and educators teach kids about the basic foundations of financial literacy. With help from the PNC Foundation, the organization has launched a series of videos featuring Sesame Street characters learning how to save their money, make spending plans, and consider wants versus needs, as well as online guides.

Elmo and his dad talk to Abby about spend, share, and save jars. | Source: Sesame Workshop

The new resources include three videos available now on the official website and YouTube. In “Elmo’s Spend, Share, and Save Jars,” Elmo and his dad Louie teach Abby about using different jars to sort and save money. In “Making a Spending Plan Together,” Cookie Monster helps his mom create the family’s weekly spending plan. Finally, in “Wants and Needs with Bert and Ernie,” Bert talks Ernie through the difference between wants and needs.

Sesame Workshop has also added free digital guides designed for parents, caregivers, and educators to use when teaching kids about the basics of financial literacy. Each printable guide and video is available in both English and Spanish.

Sesame Workshop is committed to providing families with the resources they need to succeed. Prior to the new financial literacy content, the nonprofit organization has put out free resources centered around mindfulness, accepting others, and even tough topics like dealing with a divorce. The newest series of resources focusing on the foundations of financial education will be distributed through the Sesame Street in Communities program and is publically available on the official website.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.

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