The Singing Machine Co. is partnering with Sesame Workshop to release a line of Sesame Street singalong toys. The toys will feature well-loved characters from the Sesame Street series such as Elmo, Cookie Monster, Big Bird, and Abby Cadabby.
“Music has always been a part of Sesame Street’s DNA, supporting our curricular goals and helping kids express themselves in the most creative ways,” says Gabriela Arenas, Senior Vice President of Global Products Licensing, Sesame Workshop. “Whether singing or dancing (or both!), kids and families will have a wonderful time sharing musical memory with all their Sesame Street friends.”
Singing Machine has an extensive portfolio of at-home and in-car karaoke products, including a Kids Series which features portable plush karaoke animals and a Bluetooth speaker designed for kids to sing karaoke with.
“Sesame Workshop, the nonprofit behind Sesame Street, has built a legacy brand at the heart of childhood play, inspiring generations of children through music and singing for more than 50 years, and still today, it is one of the most widely recognized, cherished and impactful entertainment franchises of our time,” says Gary Atkinson, CEO of Singing Machine. “Sesame Street has infused music together with its loveable characters to boldly shape the minds and lives of young learners, and we can’t wait to bring their incredible mission to life with character-themed Singing Machine karaoke products for fans around the world.”
The new Sesame Street karaoke products are expected to release this fall. They will be available in North America, Australia, and the UK.
