Some of the most iconic heroes in comics are coming to the toy department in a new way.
Sky Castle Toys, in partnership with UK-based toy manufacturer and distributor Character Options, inked a deal with Marvel to add superhero styles to the DoodleJamz line of squishy, sense n’ shape drawing pads. The line of tactile toys has become a TikTok hit in recent months with nearly 150 million views.
“We are excited to be partnering with Character Options and collaborating with Marvel to bring Spider-Man, Hulk, and Captain America to the highly-popular DoodleJamz brand this year,” says Sky Castle Co-Founder Josh Loerzel. “Kids will be able to unleash their imagination and creativity to doodle with some of their favorite Marvel Super Heroes in a fun and interactive new way.”
DoodleJamz include squishy beads that kids can move and shape over pictures that are inserted into each board using backer cards. The beads can be moved using the included stylus or with fingers alone.
Marvel DoodleJamz will begin hitting retailers in the U.S. next month with an international launch slated for August.
For a look at hundreds of new toys and games for 2023, check out The BIG Toy Book, available Feb. 28.
