Ahead of this year’s fair, Spielwarenmesse has revealed the 18 toys and games nominated for the coveted 2026 ToyAward.
This prestigious prize recognizes products launched this year that push the boundaries of innovation, creativity, and craftsmanship. Selected from more than 600 submissions by a jury of experts, the 18 finalists stand out on the shelves for their unique concepts, high quality, market potential, and overall fun factor. The nominees will be on display in Hall 3A throughout the Nuremberg show, from Jan. 27 to Jan. 31.
Tonies is nominated for the Baby & Infant category. | Source: Spielwarenmesse eG
The ToyAward highlights the best and brightest products released this year. | Source: Spielwarenmesse eG
There are 18 2026 finalists across six categories. | Source: Spielwarenmesse eG
The awards spotlight innovative ideas and quality craftsmanship. | Source: Spielwarenmesse eG
The ToyAward winners will be announced in Hall 3A in the Toy Business Forum on Wednesday, Jan. 28, starting at 11 a.m. Those who miss the ceremony can stream the event live on the Spielwarenmesse Digital business platform or watch it on demand afterward.
The full list of 2026 nominees is available below. For more information about Spielwarenmesse and the ToyAward, visit spielwarenmesse-eg.de/en.
The 2026 ToyAward Nominees
Baby & Infant (0-3 years)
- Kuby — OPPI (Hall 3/E-69)
- My First Tonies — Tonies (Hall 6/A-34)
- Yookidoo Spray ‘N’ Roll Magic Book — EuroPlay Trading Solutions (Hall 3C/B-42)
PreSchool (3-6 years)
- Der Berg ruft — Auzou jeux / Hutter Trade (Hall 10.1/A-08)
- Boxineers Cardboard Vehicles and Animals — Learning Resources (Hall 5/B-06, C-05)
- Thread-to-Calm Cube Group Set — Edx Education (Hall 12.0/E-05)
SchoolKids (6-10 years)
- 3D Shapes & Shadows — Miniland (Hall 5/C-02)
- GyroDrive — fischertechnik (Hall 4/E-11, F-10)
- Temple Twist — Franckh-Kosmos (Hall 10.0/G-02)
Teenager & Adults (10+ years)
- CluePuzzle — The Wonderbox of Alice — iDventure (Hall 10.0/19)
- Robosen Toy Story Buzz Lightyear Robot — Robosen Robotics France (Hall 4A/B-28)
- Rolling Drone — Wowitec Industrial (Hall 7/A-34)
Startup
- Akte Fehltritt — Momentum Games (Hall 3A/D-06A)
- Beaver Edu Construction Kit — BEAVER Edu SAL (Hall 5/A-83)
- LOGGOS-BN-M — Frechling (Hall 3A/D-07)
Sustainability
- Arches — Waytoplay Toys (Hall 3A/F-04)
- Cartonic 3D Puzzle Kittens Trio — Cartonic 3D Puzzles (Hall 3A/G-11)
- Lion Leonard — Yoobie (Hall 3C/C-09)
