Firebuds toys will hit retail in 2023 | Source: Spin Master/Disney/The Toy Book

Disney Junior’s newest series is racing for the toy department.

Spin Master inked a deal to develop a full range of toys inspired by the upcoming animated series, Firebuds. Created by Emmy Award-winner Craig Gerber (Sophia the First, Elena of Avalor), Firebuds is a music-filled series that follows the kids of first responders and their talking vehicle sidekicks as they learn what it means to be a real hero.

“Kids are going to fall in love with the fun and fearless characters in Firebuds, and Spin Master’s toy line will give fans ways to engage in and inspire play off-screen,” says Chris Beardall, Spin Master’s president of toys and chief commercial officer. “Combining our standout product innovation and deep expertise in the category with the inspirational characters and their adventures; the fun will extend from show to shelf to playrooms.”

Related: The Toy Book Names Specialty Retail Trends for Summer 2022

Firebuds premieres on Disney Junior this fall. Spin Master expects its line of action figures, vehicles, and playsets to hit retail in the summer of 2023.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.