For seven years, Spin Master has been crushing it as Monster Jam’s global master toy licensee. Now, as the brand gears up for its 35th anniversary, Spin Master is renewing its partnership with Feld Motor Sports, locking in the license for another 10 years.
This renewal extends the companies’ 2019 agreement until 2036, giving Spin Master the exclusive rights to design, develop, and distribute Monster Jam products worldwide. The agreement spans a wide range of products, including die-cast vehicles, R/Cs, and playsets, with room to expand into new toy categories as the companies continue to drive innovation.
Crush the competition with the Mega Gravedigger R/C. | Source: Spin Master
The Chomping Megalodon R/C will race onto shelves this fall. | Source: Spin Master
Kids can collect 1:64-scale die-casts of their favorite Monster Jam trucks. | Source: Spin Master
“Monster Jam is high-energy, family fun with a passionate following of fans around the globe,” said Doug Wadleigh, Spin Master’s President of Toys. “Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts, and be part of the action.”
“Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere,” said Jeff Bialosky, SVP of Global Partnerships, Feld Entertainment. “We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”
For more information, visit monsterjam.com and spinmaster.com.
