The Toy Book’s 2023 Toy Fair Issue just dropped and while there are tons of exciting products coming to stores this fall, we also rounded up the best products in a number of different categories that retailers should keep an eye out for next year.
Our Stock This! New for ’24 Showcase highlights 55 new product previews that retailers and other members of the trade can expect to see in 2024.
Check out a digital version of this curated showcase below and click here to read the full issue.
STEEL 7-INCH ACTION FIGURE
This 7-inch-scale action figure of the DC superhero Steel has 22 points of collectible art card.
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NEOPETS BATTLEDOME TRADING CARD GAME
In this fast-paced, 2-player trading card game, opponents face off to become the ultimate champion and uncover the wonders of Neopia. It features custom art and a unique dice combat battle system, in which players build decks with cards that delve into familiar Neopian pets, items and characters; and roll to attack and defend their…
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DINO RAILWAY ADVENTURE SET
Little ones can travel through a Jurassic world and encounter dinosaurs as the wooden train passes through dinosaur bones, volcanoes, and waterways. Kids can build and navigate their locomotive to open the dinosaurs’ skull, then turn off the lights to watch the set glow in the dark.
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SIZZLING GRIDDLE & GRILL BBQ
This portable wood-based barbeque set has everything little ones need to role play as a grill master. The set includes cooking utensils, ketchup, mustard, hot dogs, steak, veggies, and more. Kids can even turn the dials to see the coals light up and hear sizzling sounds from the grill.
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Available: Spring/Summer 2024
NERF SUPER SOAKER HYDROBURST HOSE BLASTER
WowWee’s Hasbro Gaming-inspired water play collection expands with this garden hose-powered water blaster. It levels up backyard battles with two Jet Modes to soak the competition: Rapid Blast and Jet Stream. Kids can use the blaster’s water control handle to soak opponents up to 25 feet away.
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AEW MINIMATES BOX SET
All Elite Wrestling and Minimates get in the ring together in this box set designed by Barry Bradfield. It features 2-inch figures of champions Orange Cassidy, Adam Cole, Jon Moxley, and Hangman Adam Page, and accessories including a bat, a chair, and more.
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THE WALKING DEAD COMIC DELUXE ACTION FIGURES
This line is inspired by the work of creator Robert Kirkman, and re-creates the original comic book characters in black and white. Each 1:10-scale figure comes with multiple weapons and accessories, packaged in a full-color window box.
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PEEPS EGGMAZING EGG DECORATOR
This bunny-shaped decorator holds and spins hard-boiled eggs. Kids can decorate and create custom Easter eggs with multicolored stripes, lines, and other designs. The set is available in Peeps Bunny Pink and Bunny Yellow. Each decorator comes with six non-toxic markers for kids to use.
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PLAYMOBIL CAMPING SITE
Kids can experience camping with this playset that includes a working shower, concession stand, and more. After a day exploring nature and wildlife, kids can set up their tents at the campsite for a night under the stars.
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PLAYMOBIL WATERFALL RANCH
Kids are invited to join Isabella, Zoe, Amelia, Ben, and Ellie at the Waterfall Ranch. They can cook breakfast in the kitchen before heading out for the day to tend to the horses and other animals. Once the work is complete, kids can take the horses out for a ride around the ranch.
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SESAME STREET SING-ALONG KARAOKE LINE
This new line of Sesame Street karaoke products is designed to immerse kids in a musical journey alongside Elmo, Big Bird, Cookie Monster, and Abby Cadabby. The full range of sing-along toys includes an Elmo plush wearable (pictured) with a built-in speaker and microphone for singing on the go, plus handheld microphones, portable tabletop units,…
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SCRIBBLE SCRUBBIE JUMBO PETS
These Scribble Scrubbies are more than 6 inches tall and feature fuzzy, washable skin that kids can draw on using the included markers.
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COLOR POPS
This craft features 3D pop-up designs out of 2D coloring pages that kids can decorate.
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NUMBERBLOCKS RAINBOW BUS
Numberblock Seven is driving the bus in this playset, which features interactive songs, sounds, and moving pieces to teach kids about shapes, colors, and numbers.
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NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET
Kids can learn how to tell when one number is bigger than another using this balance set. Using Numberblocks MathLink Cubes (not included), Blockzilla will tell kids which number is more by looking at the heavier pile of cubes.
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NUMBERBLOCKS STEP SQUAD MISSION HEADQUARTERS
Kids can join Numberblock Three on secret agent adventures in this playset. It features everything kids need to learn about counting in exciting imaginative play, including accessories and a ride-on elevator/
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BIZYBOO EASTER SERIES
These hide ‘n’ seek busy bags are portable and mess-free. Each of the four characters house 30 hidden Easter-themed objects waiting to be found. Kids use both written and visual prompts to find the items.
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CROSSBOWS & CATAPULTS
This crossbow-firing, catapult-launching action game is all about building and defending a castle while trying to knock down opponents’ builds. The refurbished game from the 1980s will maintain the integrity of the original while introducing an upgraded gameplay experience.
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G.I. JOE REACTION FIGURE VEHICLE — COBRA MOTHERSHIP
Inspired by the opening sequence of the animated series, G.I. Joe: A Real American Hero, the G.I. Joe Cobra Mothership playset will bring to life the largest ship in the Cobra fleet for the first time at 3.75-inch scale. At over 7 inches tall and 31 inches in diameter, this vehicle is sized to accommodate…
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Available: Summer 2024
STAR WARS: THE VINTAGE COLLECTION GENERAL HERA SYNDULLA
Inspired by her appearance on Star Wars: Ashsoka on Disney+, this 3.75-inch scale General Hera Syndulla action figure comes with a blaster accessory and features premium deco and product packaging that is inspired by the original Kenner collection.
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STAR WARS RETRO COLLECTION AHSOKA WAVE
The latest wave of 3.75-inch scale Retro Collection action figures features characters from Ahsoka designed as if they were released in the 1980s. Kids and collectors can add Ahsoka Tano, Morgan Elsbeth, HK-87 Assassin Droid, Sabine Wren (pictured), General Hera Syndulla, Chopper (C1-10P), and Marrok to their collections.
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ZHU ZHU AQUARIUM
Kids can choose from six colorful, tropical fish plush, each with its own unique charm and silly, unpredictable behavior. Little ones can also opt for accessories like the fish bubble, in which fish can encase themselves, or a boat that the fish can actually drive.
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DECORA GIRLZ DOLL COLLECTION
The collection features 5- and 11-inch dolls dressed in Decora Kei-styled clothing. Kids can customize their dolls with brushes, combs, stickers, and accessories. The collection also includes the Decora Sticker Store Play Set, which offers on-the-go play and stores the 5-inch doll and its accessories.
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TREASURE X MEGA ALIEN DISSECTION
This 12-inch Mega Alien Vessel contains 35 surprises that combine to reveal all the alien secrets (and organs and ooze) that lie within. Inside the Alien Vessel are four mix-and-match alien figures for kids to discover and create. They can dissect the compounds: Foamy Alien Guts, Alien Brain Ooze, Alien Eyeball Foam Alive, and Alien…
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AKEDO ULTRA BEAST
Each of the two Akedo Beast Ultra Beast figures features a duo of new attack methods. Battle Rex Tailwhip (pictured) whips its mighty tail and strikes with its powerful jaws, and Ripclaw Alphawolf can strike with its powerful tail and use its claws. Each Akedo Ultra Beast figure sits atop a new, 360-degree spin controller.…
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HEROES OF GOO JIT ZU — GHOSTBUSTERS — SQUISHY STAY PUFT
This Squishy Stay Puft Marshmallow Man figure looks just like its cinematic counterpart and feels like a marshmallow. Kids can stretch Stay Puft, with its bulky body and oversized feet and hands, up to three times its original size of more than 4 inches. Once all the pulling and stretching is done, it returns to…
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BLOCKBUSTER REWIND GHOSTBUSTERS STAY PUFT
This collectible figure comes in VHS-inspired packaging with a matching character card. Fans have a 1 in 6 chance to find the “Toasty” Stay Puft chase figure.
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THE EGGCELLENT HIDE & SEEK GAME
Players can hide the silly egg and let the egg hunt begin. Kids will look around the room for the silly egg, and when they find it, they can click the button to hear the secret song. It combines a dance party, a kids’ game, and a celebration all in one.
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EMOTIONAL SUPPORT FLOWERS
Kids can give and receive emotional support with these plush flowers. The bouquet features five flowers with different colors and facial expressions. Kids can gift these flowers to friends and family members.
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CUTE AS A BUG PLUSH ASSORTMENT
Douglas expands its Cute as a Bug plush assortment with nine cuddly insect characters. Kids can collect Flint the Firefly, Ophelia the Orchid Mantis (pictured), Inchy the Inchworm, Sugar the Queen Bee, Syd the Snail, and more. The collection also includes an 8-inch Mini Monarch Butterfly as well as a trio of Mini Butterfly Puppets.
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ALPHABET MAILBOX
With the alphabet mailbox, kids can learn the alphabet with matching puzzles, sound puzzles, and practice postcards. Kids can decorate their mailboxes with 30 reusable postage stamp stickers.
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GO GREEN! PEEKABOO FUNNY BUNNY
In this searching game, kids can strengthen their memory and critical thinking skills while learning about counting and colors. The game features colorful gardening pots, vegetables, the funny bunny, and an activity guide.
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MASTERS OF THE UNIVERSE MASTERVERSE CORE FIGURE ASSORTMENT
The collector-focused, 7-inch scale Masterverse series continues with a fresh wave of action figures including Revolution Skeletek, New Eternia Trap Jaw, and New Eternia Man-at-Arms. Each figures has at least 30 points of articulation and comes in a window box suitable for display.
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MASTERS OF THE UNIVERSE ORIGINS CARTOON COLLECTION CORE FIGURE ASSORTMENT
Inspired by the Filmation cartoons of the 1980s, each action figure features 16 moveable joints with straighter legs, rounded shoulder muscles, and an overall more realistic build than their cartoon counterparts. Kids can collect He-Man, Skeletor, Man-at-Arms, and Teela in the first wave, each with an all-new battle accessory and mini comic.
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SNAP CIRCUITS GREEN ENERGY LAB
This set includes a full-color manual with step-by-step instructions along with a separate “Think Green’’ educational manual that explains environmentally friendly energies like geothermal, hydrogen fuels cells, wind, solar, tidal, and hydro. Kids can explore more than 40 hands-on projects to understand the world around them.
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SNAP CIRCUITS GAME PLAY
This Snap Circuits kit includes more than 20 electronic games and more than 40 STEM projects. Kids will learn basic STEM skills by making dozens of electronic gadgets, sounds, lights, games, and circuits. The set features a full-color, step-by-step instruction book.
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SNAP CIRCUITS EASTER EGG LIGHT
Kids can decorate their easter egg with a custom design and illuminate their creation on the light circuit. Each kit comes with three eggs and four paper baskets.
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SPINDRIFTER
The Mobo Spin Drifter three-wheeled cruiser tricycle features a patented mechanism that allows for exciting spins and controlled steering for a safe ride. This trike features reverse riding capability and aids in developing hand-eye coordination and muscle strength. patented mechanism that allows for exciting spins and controlled steering for a safe ride. This trike features…
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FAERIES & MAGICAL CREATURES
Faeries & Magical Creatures is a new strategy game where players collect faeries, plant gardens, build fairy homes, and race to become the first mortal to join the fairy realm. The game also features goblins, a centaur, a unicorn, a minotaur, and other characters. Average playtime is less than 60 minutes.
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STARGATE SHIPS, FIGURES, AND PROP REPLICAS
Heathside Trading’s Master Replicas and Khadou brands will release a curated range of Stargate-inspired die-cast ships, prop replicas, and figures beginning next spring. In collaboration with MGM, the franchise-spanning line will be available to select specialty retailers.
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TOOTIN’ TURTLES TOTS
The next wave of toys inspired by Teenage Mutant Ninja Turtles: Mutant Mayhem begins with these tootin’ tot versions of Leonardo, Donatello, Michelangelo, and Raphael. Kids can give them a squeeze and listen as they “toot.” The longer and harder kids squeeze, the more powerful the toot.
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SEWER SLAMS
Kids can slam these toys made of soft, expanding foam on a hard surface or their hands to see a Hero In a Half Shell rip through the sewer lid into the air.
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TEENAGE MUTANT NINJA TURTLES MASKS
Kids can mutate into their favorite Ninja Turtle with these new role-play masks that are uniquely styled and detailed based on the look of the Turtles from the new movie.
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BANG-O-RANG
Bang-O-Rang is a flying disk designed to bounce off of hard surfaces. The disc can bounce nearly 30 feet and can be thrown up to 100 feet.
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FRAGGLE ROCK ACTION FIGURES
This collection of action figures includes six characters inspired by the classic series, Fraggle Rock. Flange Doozer is hitting shelves before the rest, with Red, Gobo, Uncle Traveling Matt, and a two-pack of Doozers featuring Cotterpin and Architect (pictured) set to arrive in Q1.
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SNORBLE
Snorble blends artificial intelligence with entertaining and educational content to help kids adopt healthy habits and routines. The interactive pal engages kids with educational activities, games, storytelling, and bedtime routines.
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PLAYFOAM SAND MAGIC REVEAL
Kids can stimulate their senses with this set, which includes four colors of Playfoam Sand, a design station, molds, stampers, a cutter, and a scooper for endless play options.
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KANOODLE ULTIMATE CHAMPION
Kids can become the ultimate Kanoodle champion with this newest addition to the viral line of puzzle games. It features 500 new puzzle challenges in both 2D and 3D modes, as well as a built-in, battery-powered timer. The game includes 12 metallic-finish Kanoodle pieces and a challenge guide.
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GEOSAFARI JR. TALKING DINO EXPLORER
Kids can learn about dinosaurs through this tabletop viewer, which shows more than 60 dinosaur pictures and plays more than 100 audio facts and quiz questions to test kids on their dinosaur knowledge.
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UNICORN LIGHT-UP TALKER
Each Unicorn Light-Up Talker comes with 0.53 ounces of assorted fruit-flavored dextrose candies (natural flavors and colors). Kids can press the button on the wand to see the lights flash on and off and hear cheerful tunes.
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SWEET SQUAD AND SPORTS MINI BACKPACKS
Kids can collect Mini Backpacks in a variety of styles inspired by sweets or sports, like baseball, tennis, soccer, and football. Each one comes with 0.28 ounces of assorted fruit-flavored candies and has a metal keychain and clip.
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NOVA: GODDESS OF THE UNIVERSE PLUSH
Some cuddles are more magical than others! As the first of the Afro Goddess Warrior Plush collection, Nova is a cuddly, 14-inch reminder that resilience in the face of adversity is often all the “magic” needed to achieve our goals.
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INSPIRING CAREERS MOMMY’S SHADOW STACKING AND NESTING BUILDING CUBES
This set comes with 10 stacking blocks in descending sizes featuring a diverse group of women in various family and career roles. Each cube also features a conversational prompt to inspire the next generation.
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BLUEY’S MAGIC XYLOPHONE
Coming Fall 2024: Inspired by Bluey’s Magic Xylophone in the animated series Bluey, this toy symbolizes the power of imagination and boundless possibilities. When Bluey, a 6-year-old Blue Heeler puppy, plays the xylophone, extraordinary adventures unfold — and now kids can pretend to do the same.
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Available: August 2024
PLAYHOUSE — WATERWALL WATERBALLS
Following the success of the Playhouse Waterwall, WaterWall WaterBalls is an updated version in white wood with clear accessories so kids can see the Waterballs racing down the guttering. It comes with 50,000 water beads for 100 refills.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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