Surge Brands has announced the first three licensed collaborations for Crazy Aaron’s since signing on as the company’s global licensing agent last year.
“Crazy Aaron’s has a passionate fan base and a strong emotional connection with families,” says Ari Freedman, Vice President of Licensing at Surge Brands. “These first partnerships reflect our strategy to align with top-tier companies that can translate Crazy Aaron’s distinctive sensory DNA into exciting new experiences.”
The first partnerships include Brand Partners Group for sensory-inspired toys, Highlights for creative books and activity sets, and Townley Girl for kid-focused bath and beauty products.
“The creativity and sensory appeal of Crazy Aaron’s products naturally extend into new categories,” says Aaron Muderick, Founder of Crazy Aaron’s. “Together with Surge Brands and our new partners, we’re excited to bring the same sense of wonder and discovery fans love into fresh product experiences.”
These collaborations launch a broader initiative to grow Crazy Aaron’s across categories. The company was acquired by Goliath last month and continues to operate as its own division. For more information on upcoming Crazy Aaron’s products, visit crazyaarons.com.
