Epic Seven aka E7 | Source: Surge Licensing

Surge Licensing is looking to do some brand building for the mobile anime RPG, Epic Seven (E7).

The company was tapped to serve as North American licensing agent for the game which is developed by Super Creative and published by Smilegate Megaport. Under the new deal, Surge is looking to develop a full consumer products licensing program spanning toys, tabletop games, publishing, and digital products, including NFTs.

E7 is an adventure unlike anything seen on mobile, with anime-inspired production values that rival television and film production quality,” says Elan Freedman, executive vice president, Surge Licensing. “With a loyal and engaged fanbase of hundreds of thousands in the U.S. alone, we’ll be able to leverage the games plethora of characters and rich backgrounds to create a robust licensing and merchandising program to further engage players with the brand as it continues to build its user base on a global scale.”

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E7 launched in 2018 and has amassed a player base spanning the 18-34 demographic. The game, which is available on iOS and Android, was named a Top 10 RPG Game of 2020 by the Apple App Store.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.