The mystery toy 5 Surprise Mini Brands takes grocery store staples and turns them into toys. It created a Tik Tok viral campaign that had more than 500 million views, igniting the crazy trend. The toy will be released alongside a 5 Surprise Mini Mart, which kids can use to store, collect, and display their growing collections. Both will be out at Target in June for kids ages 4 and up. It will be at other major retailers in July.
Capsules with one sassy unicorn, interchangeable dress-up accessories, a comb, stickers, and a collector’s guide make up the 5 surprise Unicorn line. The second series of the toy will add 13 new glittery unicorns and a rare platinum one, all coming out in the fall.
The second series of ZURU 5 Surprise Dino Strike line will continue its glow-in-the-dark battling dinosaurs ready to be assembled. Each comes with customizable accessories and interactive features.
ZURU will showcase its full range of products in booth No. 1835 at Toy Fair New York (TFNY), taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.
Click here to view the Toy Book’s full coverage of Toy Fair New York.