ZURU will expand its lines of mini-surprise collectibles with new series of 5 Surprise Mini Brands, 5 Surprise Glitter Unicorn Squad, and 5 Surprise Dino Strike. 

The mystery toy 5 Surprise Mini Brands takes grocery store staples and turns them into toys. It created a Tik Tok viral campaign that had more than 500 million views, igniting the crazy trend. The toy will be released alongside a 5 Surprise Mini Mart, which kids can use to store, collect, and display their growing collections. Both will be out at Target in June for kids ages 4 and up. It will be at other major retailers in July.

Capsules with one sassy unicorn, interchangeable dress-up accessories, a comb, stickers, and a collector’s guide make up the 5 surprise Unicorn line. The second series of the toy will add 13 new glittery unicorns and a rare platinum one, all coming out in the fall.

The second series of ZURU 5 Surprise Dino Strike line will continue its glow-in-the-dark battling dinosaurs ready to be assembled. Each comes with customizable accessories and interactive features.

ZURU will showcase its full range of products in booth No. 1835 at Toy Fair New York (TFNY), taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.