The Ghouls are Back in School! | Source: Mattel

Be Yourself. Be Unique. Be a Monster.

The familiar mantra is back for a new generation as Mattel‘s Monster High returns to Walmart stores for Friday the 13th.

The new line of Monster High Reproduction Dolls is inspired by four of the original ghouls from the 2010 launch of the brand. Draculaura, Frankie Stein, Clawdeen Wolf, and Lagoona Blue are 12-inch, articulated fashion dolls for kids ages 6 and up.

Each “Boo-riginal Creeproduction” doll comes with a stand and themed accessories that accent their ghoulish fashions.

Related: Mattel Debuts Monster High Haunt Couture Collection

Monster High launched in 2010 and was a force in the doll aisle until 2018. This year marks a full brand relaunch with a live-action movie musical for Paramount+, a new series for Nickelodeon, and an array of new dolls for both kids and collectors alike.

Monster High Reproduction Dolls are priced at $24.99 each and are available now at The Haunt Couture collector range can be found at Mattel Creations.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.