The Raccoons | Source: Big Jump Entertainment/Run With Us Productions

Another animated family from the 1980s is back: The Raccoons.

The Canadian series that aired on the Disney Channel in the U.S. is being reimagined for a new generation by series creator Kevin Gillis with sights set on a full licensing program to go with it. In the UK, The Point.1888 has been tapped to serve as the exclusive brand licensing agent for The Raccoons.

“The Raccoons have had the honor of having a strong and environmentally-conscious fan following in the UK since Bert Raccoon first moved to the Evergreen Forest,” says Gillis, president of Run With Us Productions. As we recognize the growing critical importance of understanding our fragile global ecosystem, we look forward to working with The Point 1888 in connecting with and supporting our many loyal and invaluable fans!”

Related: 2021 Licensing Expo to Go Fully Virtual

According to Olivia Wiggett, associate commercial manager at The Point.1888, the agency is adding partnerships with nature and forest-focused charities and other organizations to The Raccoons’ licensing strategy beyond its cross-category consumer goods plans.

The Point.1888 is developing products and marketing plans and will be engaging in talks with potential licensees and retailers in the coming weeks.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.