The Pokémon Co. International appointed Wicked Cool Toys as master toy licensee for the Pokémon brand. Beginning July 2018, Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items, and other toys based on the animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Co. International’s parent organization, The Pokémon Co.
The Pokémon Co. International will also become an investor in Wicked Cool Toys and will have a seat on the company’s board of directors. The investment in Wicked Cool Toys is similar to the partnership approach The Pokémon Co. International engaged in with Niantic Inc., the developers and publishers of Pokémon GO.
TOMY will continue to be a licensing partner for the Pokémon brand and will produce select items and products inspired by the brand’s video games.
The development of Pokémon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations next fall.