Source: The Pokémon Co. International

This fall, kids can catch festive Pokémon inspired by the Halloween season.

The Pokémon Co. International kicked off September with the release of the Pokémon Trading Card Game (TCG): Trick or Trade BOOster Bundle. The new offering, previously featured at our sister publication, The Toy Insider, is presented as an alternative to candy for trick-or-treaters and is now available at select grocery stores and mass retailers. The Trick or Trade BOOster Bundle includes mini booster packs that feature seasonally appropriate Pokémon — such as Zubat, Gengar, Pumpkaboo, Mimikyu, and Polteageist — and have a Pikachu jack-o’-lantern stamp emblazoned on every card.

Source: The Pokémon Co. International

This month signals the official launch of Pokémon’s ongoing Halloween campaign. The company says that it’s “inviting families to explore the spookier side of Pokémon with activations and merchandise across the franchise.”

A dedicated Halloween Pokémon website showcases seasonal toys and other products alongside other activity starters.

Related: Backstory: Pokémon Turns 25

Additionally, Pokémon Center, The Pokémon Co.’s direct-to-consumer (D2C) retail destination for fans in the U.S., Canada, and UK, is offering an exclusive Halloween 2022 merchandise collection, including plush, keychains, housewares, playmats, and more.

Halloween in-game events and animated content will debut in October.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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