The sun is shining, the temperatures are climbing, and the doors to Licensing Expo 2022 are open at the Mandalay Bay Convention Center in Las Vegas. For the very first time, Adventure Media & Events is exhibiting at the show with new, hot-off-the-presses issues of its flagship publications, including the 2022 Classic Play issue of the Toy Book!
“The very root of classic play is the influence it has on kids’ childhoods worldwide: providing sincere joy, creating core memories, and setting a foundation for growth developmental growth,” says Toy Book Editor-in-Chief Maddie Michalik. With that in mind, this issue celebrates classic play with coverage of traditional, open-ended play categories featuring a host of toys that are new-for-2022.
From games and puzzles to arts and crafts, dolls, plush, and construction, the Toy Book‘s editorial team has curated thoughtful showcases of new products with classic flair that will never go out of style. And they’re products that retailers will want to stock their shelves with!
Timed with Licensing Expo, we’re also sharing profiles on some big brands that are making moves in the toy department, including Star Trek: Prodigy; Ada Twist, Scientist; Hershey; and CoComelon.
- Editor’s Letter: Celebrating Classic Play;
- how the U.S. toy industry is preparing for more supply chain challenges this year;
- a look inside the prevalence of mystery and deduction in tabletop gaming;
- the trend in the arts and crafts category to incorporate mindfulness in their products; and
- how the toy industry is supporting kids and families in Ukraine.
If you’re attending Licensing Expo this year, be sure to visit Adventure Media & Events in Booth No. B121 to pick up copies of the Toy Book and the Pop Insider and chat with members of our team.
Subscriber copies are hitting mailboxes now — if not already — and you can flip through the full issue online to stay on the #pulseofplay!