It’s officially December, and with Thanksgiving and Black Friday in the rearview mirror, The Toy Book is hitting the rewind button and looking back at some of the hottest stories of November 2023, as chosen by you, the readers.
The October post relating to the toy industry’s support of Israel amid the war with Hamas tracked high again last month while our Toy Fair issue continues to be a behemoth in terms of industry interest, dominating the charts in recent weeks alongside renewed interest in our 2023 edition of The BIG Toy Book (released in Feb.). A handful of older stories — including our Stock This! New for 2024 Preview and an early look at Hasbro’s Transformers 40th Anniversary products — resurfaced in the top 10 in terms of traffic this month, but only stories published in November qualify for an official spot in the top 10.
Check ’em out and stay on the #pulseofplay!
The Toy Book Top 10: November 2023
- Spin Master President Chris Beardall Retires, Names Successor
- MGA Entertainment’s Miniverse Releases Replica of Buddy the Elf’s Candy Spaghetti
- Canada’s Mastermind Toys Files for Creditor Protection as Store Closures Loom
- Hasbro Introduces Furblets
- Spin Master’s Toy Sales Spiked in Q3, But Holiday Uncertainty Looms
- Bandai Namco Launches Gundam Base Mobile Tour
- Spin Master, Moonbug Entertainment Forge Global Strategic Alliance
- Mattel’s Josh Silverman Leads the Way in Location-Based Entertainment
- JAKKS Pacific Sees Gains in Action Play & Collectibles Amid Slowing Retail Environment in Q3
- Toys ‘R’ Us to Open Flagship Store at Mall of America
And now a roundup of the Top 10 products that Toy Book readers were looking at last month.
The Toy Book Top 10 Stock This! New Product Showcases: November 2023
- HOT WHEELS R/C BARBIE CORVETTE REMOTE CONTROL CAR FROM ‘BARBIE: THE MOVIE’ (Mattel)
- SQUISHMALLOWS 14-INCH HOLIDAY PIKACHU (Jazwares)
- PEANUTS AND NATIONAL LAMPOON’S CHRISTMAS VACATION ADVENT CALENDARS (JAKKS Pacific)
- MY CHEMICAL ROMANCE REACTION FIGURES WAVE 1 (DANGER DAYS — UNMASKED) (Super7)
- BLIPPI MY FRIEND MEEKAH (Jazwares)
- DECORA GIRLZ (Cepia)
- NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET (hand2mind)
- AKEDO ULTRA BEAST (Moose Toys)
- SEAHEARTS (Breyer)
- HEX X FIVE NIGHTS AT FREDDY’S PARTS AND SERVICE COLLECTION (HEX)
Click here to see the full archives of previous Toy Book Top 10 features.
Want more toy industry news in your feed? Follow the Toy Book on LinkedIn, X (formerly Twitter), Instagram, Threads, and Facebook. You can also check out The Toy Book Podcasts by Adventure Media & Events on Spotify for Podcasters (formerly Anchor), Amazon Podcasts, Apple Podcasts, Google Podcasts, and Spotify.
Subscribe to The Toy Book for six must-read issues delivered each year.
We’ve been on the #pulseofplay since 1984!