It’s officially December, and with Thanksgiving and Black Friday in the rearview mirror, The Toy Book is hitting the rewind button and looking back at some of the hottest stories of November 2023, as chosen by you, the readers.

The October post relating to the toy industry’s support of Israel amid the war with Hamas tracked high again last month while our Toy Fair issue continues to be a behemoth in terms of industry interest, dominating the charts in recent weeks alongside renewed interest in our 2023 edition of The BIG Toy Book (released in Feb.). A handful of older stories — including our Stock This! New for 2024 Preview and an early look at Hasbro’s Transformers 40th Anniversary products — resurfaced in the top 10 in terms of traffic this month, but only stories published in November qualify for an official spot in the top 10.

Check ’em out and stay on the #pulseofplay!

The Toy Book Top 10: November 2023

  1. Spin Master President Chris Beardall Retires, Names Successor
  2. MGA Entertainment’s Miniverse Releases Replica of Buddy the Elf’s Candy Spaghetti
  3. Canada’s Mastermind Toys Files for Creditor Protection as Store Closures Loom
  4. Hasbro Introduces Furblets
  5. Spin Master’s Toy Sales Spiked in Q3, But Holiday Uncertainty Looms
  6. Bandai Namco Launches Gundam Base Mobile Tour
  7. Spin Master, Moonbug Entertainment Forge Global Strategic Alliance
  8. Mattel’s Josh Silverman Leads the Way in Location-Based Entertainment
  9. JAKKS Pacific Sees Gains in Action Play & Collectibles Amid Slowing Retail Environment in Q3
  10. Toys ‘R’ Us to Open Flagship Store at Mall of America

And now a roundup of the Top 10 products that Toy Book readers were looking at last month.

The Toy Book Top 10 Stock This! New Product Showcases: November 2023

  1. HOT WHEELS R/C BARBIE CORVETTE REMOTE CONTROL CAR FROM ‘BARBIE: THE MOVIE’ (Mattel)
  2. SQUISHMALLOWS 14-INCH HOLIDAY PIKACHU (Jazwares)
  3. PEANUTS AND NATIONAL LAMPOON’S CHRISTMAS VACATION ADVENT CALENDARS (JAKKS Pacific)
  4. MY CHEMICAL ROMANCE REACTION FIGURES WAVE 1 (DANGER DAYS — UNMASKED) (Super7)
  5. BLIPPI MY FRIEND MEEKAH (Jazwares)
  6. DECORA GIRLZ (Cepia)
  7. NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET (hand2mind)
  8. AKEDO ULTRA BEAST (Moose Toys)
  9. SEAHEARTS (Breyer)
  10. HEX X FIVE NIGHTS AT FREDDY’S PARTS AND SERVICE COLLECTION (HEX)

Click here to see the full archives of previous Toy Book Top 10 features.

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We’ve been on the #pulseofplay since 1984!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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