It’s officially November, and with Halloween in the rearview mirror and the holiday rush upon us, The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of October 2023, as chosen by you, the readers.
Our October Toy Fair issue has proven to be a behemoth in terms of industry interest, dominating the charts in recent weeks alongside renewed interest in our 2023 edition of The BIG Toy Book (released in Feb.) and The Toy Foundation’s 2023 Toy of the Year (TOTY) Award Winners. A handful of older stories — including Jazwares’ Squishmallows coming to Happy Meals — resurfaced in the top 10 in terms of traffic this month, but only stories published in October qualify for an official spot in the top 10.
Check ’em out and stay on the #pulseofplay!
The Toy Book Top 10: October 2023
- Hasbro Kicks Off Transformers 40th Anniversary Product Line
- Toy Fair New Orleans Called Off as Toy Association Plots Reimagining … Again
- Spin Master to Acquire Melissa & Doug in $950M Deal
- Hasbro Cautions Holiday Softness Following Q3 Earnings Slide
- Toy Industry Rallies in Support of Israel
- Target Reveals 2023 Bullseye’s Top Toys List
- Mattel Sees Q3 Earnings Spike Driven by Barbie, Hot Wheels
- MGA Entertainment Makes a Move to Merge with Zapf Creation AG
- Spin Master Inks Global Toy Agreement with Paramount Consumer Products for New ‘Dora’ Animated Series
- What’s Trending in the Toy Box? The Toy Insider Experts Dish on What’s Hot to Help Holiday Shoppers Find Toys Sure to ‘Wow’ Kids and Kidults Alike
The launch of our newly expanded website in July brought with it new features and functionality, including NEW Stock This! New Product Showcase Pages. Now, we’re including a roundup of the Top 10 products that Toy Book readers were looking at last month.
The Toy Book Top 10 Product Showcases: October 2023
- DECORA GIRLZ (Cepia)
- MY CHEMICAL ROMANCE REACTION FIGURES WAVE 1 (DANGER DAYS — UNMASKED)(Super7)
- DONKEY HODIE TOY COLLECTION (Jada Toys)
- MGA’S MINIVERSE MAKE IT MINI FOOD HALLOWEEN SERIES 1 (MGA Entertainment)
- SQUISHMALLOWS 14-INCH HOLIDAY PIKACHU (Jazwares)
- SEAHEARTS (Breyer)
- ZHU ZHU AQUARIUM (Cepia)
- AKEDO ULTRA BEAST (Moose Toys)
- HOT WHEELS R/C BARBIE CORVETTE REMOTE CONTROL CAR FROM ‘BARBIE: THE MOVIE’ (Mattel)
- NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET (hand2mind)
Click here to see the full archives of previous Toy Book Top 10 features.
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